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Brand & Digital Design Specialist

WaSaBe MINT
Email

Key Responsibilities

Brand Identity: Develop and maintain a complete visual system—logo variants, color palette, typography, iconography, imagery guidelines, and template assets—for use across print, web, and social.

Web Design & Maintenance: Design, build, and optimize web pages (Wix/Shopify/WordPress), ensuring responsive layouts, clear UX flows, and consistency with our cultural-rooted aesthetic.

Social Media Content: Conceptualize and produce daily/weekly graphics and short videos (Instagram, Facebook, LinkedIn), write engaging captions, and schedule posts using a social-media management tool.

Analytics & Iteration: Track engagement metrics (website traffic, click-throughs, likes, shares), report insights, and refine creative approaches for higher impact.

Collaboration: Work closely with founder and marketing to translate brand strategy into visual and digital deliverables—everything from slide decks to email headers.