Marketing Coordinator (Weightlifting/Strength training)

About LUXIAOJUN

LUXIAOJUN is a premium strength sports brand dedicated to empowering athletes in weightlifting, CrossFit, and powerlifting. Founded on elite performance and innovation, we design high-quality shoes, apparel, and gear for those who train with purpose.

Role Overview

We seek a Marketing Coordinator with a competitive or coaching background in weightlifting, CrossFit, or powerlifting to lead our brand growth. This role combines traditional marketing expertise with hands-on strength sports knowledge to authentically engage our community, manage athlete partnerships, and execute high-impact events.

Key Responsibilities:

1. Marketing Strategy & Execution

• Assist in developing and executing omnichannel marketing strategies (digital, social media, print, email, influencer, and events).
• Manage email marketing campaigns, ensuring content aligns with brand voice and drives engagement.
• Collaborate with the eCommerce team to create compelling product descriptions, promotional materials, and SEO-optimized website content.
• Develop and distribute content across blogs, social media, ads, and print.

2. Event Planning & Execution

• Lead end-to-end event planning (product launches, pop-ups, athlete meetups, trade shows).
• Coordinate logistics, vendors, budgets, and post-event reporting.
• Partner with athletes/influencers to amplify event reach and engagement.

3. Athlete & Influencer Engagement

• Identify, onboard, and manage relationships with athletes, influencers, and brand ambassadors.
• Develop partnership campaigns (e.g., sponsored content, co-branded events).
• Track performance metrics (ROI, engagement, conversions) for influencer collaborations.

4. Social Media & Community Management

• Manage all social media channels, ensuring timely responses to inquiries and proactive engagement.
• Monitor trends and leverage UGC (athlete/influencer content) to boost brand authenticity.

5. Analytics & Optimization

• Analyze marketing and event performance (KPIs, ROI, traffic, conversion) to refine strategies.
• Optimize eCommerce product listings and UX based on data insights.

Qualifications:

• Must be an active participant in Olympic weightlifting, Powerlifting or CrossFit (minimum 2 years of training, competition, or coaching experience).
• 3+ years in marketing (agency or in-house), with event planning and influencer management experience preferred.
• Proven track record in social media growth, email marketing, and content creation.
• Strong project management skills (budgets, timelines, cross-functional collaboration).
• Familiarity with SEO, Google Analytics, and eCommerce platforms (Shopify, etc.).
• Passion for sports/fitness (experience in the industry is a plus).