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Digital Marketing Director

1.Creation, control and reporting of organic and paid marketing plans. Definition and monitoring of strategies. Reporting, KPIs and control of results;
2.Coordination for development and UX/UI of landing pages and implementation of event and conversion tagging with GTAG Manager;
3.Implementation, automation and creation of MKT and RE-MKT campaigns and audiences with Email Marketing/Social Ads/Google Ads;
4.Coordination and monitoring of daily strategy with marketing and CM team and graphic design and web development providers;
5.Professional photo editing (Adobe Lightroom);
6.Coordination of corporate communications (Newsletters, PR, Intranet, internal and external corporate events, press conferences...);
7.Coordination and relationship with external suppliers (Graphic design, web and app developers...);
8.Internal, intermediate and external communication of the clinic.