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Marketing Coordinator

Heart of Gold Title
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Company Overview

Heart of Gold Title is dedicated to providing exceptional title services rooted in our core values of faith, family, and friendships. We believe in doing what’s right for our customers and giving back to our community, ensuring that every file represents a family with whom we build lasting relationships.

Summary

We are seeking a dynamic Marketer to join our team at Heart of Gold Title. Relationships mean everything in our business, all candidate and employees must 100% believe and buy in to our CORE VALUES. We are looking for someone to manage all marketing efforts of Heart of Gold and our realtor partners. You will be working closely with the Heart of Gold Team as well as it's realtor partners to help market, grow and retain their perspective business. This will include creating marketing campaigns, enhancing and establishing brands, social media content/management and event planning. In summary, the primary goal is to bring in and retain as many realtor partners as possible for Heart of Gold and to assist realtors with the same thing in their own business.

Responsibilities

  • Meet w/ realtors to discuss, improve and brainstorm their marketing ideas and campaigns.
  • Help setup and coordinate realtor events and prospecting.
  • Push realtor partners and your co-workers outside their comfort zone!
  • Develop and implement effective marketing strategies to promote our title services.
  • Manage HOG’s CRM, social media platforms, brand, community engagement and charitable giving.
  • Develop and create as many hot leads as possible for sales team via social media and CRM campaigns. (turn cold leads into hot leads for sales team)
  • Create engaging content for various platforms to enhance brand visibility.
  • Utilize digital marketing tools and analytics to track performance and optimize campaigns.
  • Collaborate with team members to ensure cohesive messaging across all channels.
  • Manage marketing automation processes to streamline customer engagement.
  • Conduct market research to identify trends and opportunities for growth.
  • Assist in advertising sales initiatives to expand our client base.

Requirements

  • Experience in marketing.
  • Strong skills in digital marketing, content creation, and copywriting.
  • Familiarity with performance marketing techniques and tools.
  • Knowledge of HTML and Google analytics is a plus.
  • Excellent communication skills, both written and verbal.
  • Proficient in Canva and Adobe.
  • Knowledge of CRM capabilities and strategy .
  • Ability to work collaboratively within a team-oriented environment.

If you are passionate about marketing, service, teamwork and culture that truly makes a difference we invite you to apply today and become part of the Heart of Gold Title family!