Digital PR Associate

About Fractl

Fractl is an industry-leading Content Marketing and Digital PR agency that has been in business for 13 years. Our clients range from startups and mid-size businesses to Fortune 500 companies. Our goal is to produce newsworthy research paired with high-touch Digital PR strategies to acquire high-authority links for our clients on sites like USA Today, The New York Times, CNBC, and more. Through our “link-worthy” research and “rank-worthy” content hubs, we’ve built a renowned brand for driving organic search growth. We nurture a diverse team of data journalists, content strategists, developers, designers, and PR professionals to increase the rankings and qualified organic traffic for our clients. 

For more information, visit: https://www.frac.tl/about/ 

About the Role:

We’re looking for an organized, bright, and motivated individual who has a superior skill set for connecting with others, finding sometimes obscure information on Google, and bringing an analytical approach to every new interaction. Do you love following the latest news and research from a variety of publishers? Are you good at building digital relationships? If you’re someone who enjoys researching trends, networking with journalists, and staying updated on breaking news, this role is for you.
 

Preferred Skills and Experience:

• Junior-Senior in college, recent college graduate, or experienced Digital PR freelancer
• Excellent command of the written English language, with impeccable attention to detail
• Strong written communication and relationship-building skills
• Top-notch internet research skills; you should be a Google Master
• Familiarity with social networking and digital communication platforms (LinkedIn, X)
• Proficiency with Gmail and Google Docs; experience with PR and SEO tools (Gmass, BuzzSumo, Ahrefs) is a plus
• Ability to manage projects independently while working as part of a collaborative team
• Strong interest in news, trends, and relationship building

Responsibilities:

• Balancing a promotions pipeline of up to 4 client campaigns
• Leveraging AI at each step in your process, using ChatGPT and other tools to effectively scale and manage list-building, pitch strategies, and client communication.
• Monitor breaking, trending, and cyclical news daily to craft timely, newsworthy hooks for pitches
• Building relationships with journalists at a diverse number of high-authority sites with high syndication potential, effectively scaling each client’s overall link volume and ULDs (unique linking domains) over the course of an engagement
• Networking with journalists on X, LinkedIn, and through other opportunities that help you foster Fractl’s brand trust and affinity with mainstream publishers
• Working with a Digital PR Executive to help field press interviews independently or with Data Journalists to secure client coverage
• Owning campaigns from pre-pitch strategy to final reporting, independently pivoting your strategies to achieve success with ongoing mentorship from your Digital PR Executive
• Meeting weekly with your Digital PR Executive to seek insights on ongoing account priorities while troubleshooting and pivoting any challenging campaigns to ensure timely placement within 15 days post-assignment
• Attending weekly meetings to align on priorities, troubleshoot challenges, and ensure media placements within 15 days of campaign assignment

KPIs:  

• Successfully balancing a pipeline of up to 4 concurrent campaigns
• Achieving a minimum of 6+ client placements per month on average across each quarter
• Earning media placements for clients within 15 days post-assignment

Work Schedule:

• 20-30 hours per week
• Preferred block of at least 6hrs per day Mon-Thurs between 7:00am - 7:00pm, maintaining consistent communications with Fractl’s Digital PR Director (time block preferred but not required based on experience and quality of hiring task) 

Why Fractl?

At Fractl, you’ll gain the opportunity to work with high-profile clients and hone your media relations skills while leveraging proprietary cutting-edge AI tools and processes. We foster a collaborative environment where innovation and collaboration are a top priority, offering long-term career development for those who thrive in an autonomous, fast-paced agency culture.

Note: 

This is a part-time position. Although top performers may have potential long-term growth opportunities for full-time positions in 2025, most of our part-time staff prefer to remain in a freelancer position building a more independent career with flexible hours through polyworking.   
 

How to Apply (US Citizens Only):

Submit your cover letter and resume on Handshake, detailing:

• Why you want to work at Fractl
• How you’re a perfect fit for this role
   

Fractl is an Equal Employment Opportunity Employer

Fractl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Fractl complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Fractl expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Fractl’s employees to perform their job duties may result in discipline up to and including discharge.