Athleticwear Social Media Internship
About Generation Sport:
Founded by an Olympian and designed by women, our performance-first sportswear is made to fit, flatter, and support powerful athletic builds. We know what makes us feel comfortable and confident, so we made gear to move you, however you choose to play.
Our mission is to eliminate obstacles to confidence in sport, empowering girls and women to embrace a life of joy, self-expression, health, and community through athletics.
When you feel good, you love to play. When you love to play, you’re in the game for life.
📸 IG: @generation.sportco
🎵 TikTok: @generationsport
Job Description:
Generation Sport is seeking a passionate and creative Social Media Intern to join our team! This is an exciting opportunity for a current student to work directly with our Founder and CEO, contributing to the growth and engagement of our brand's online community. If you keep tabs on the latest TikTok trends, build viral memes, create dreamy mood-boards, and generally love all things content, sports and fashion, and empowering women - we want to hear from you!
Responsibilities:
- Strategic Collaboration: Work directly with the Founder and CEO to develop and implement engaging social media strategies aimed at growing Generation Sport's community and brand awareness.
- Content Brainstorming: Collaborate with the CEO to brainstorm and develop innovative content ideas that drive top-of-funnel growth, website conversions, and sales, with a focus on blending sports, culture, and fashion.
- Brand Content Creation: Create compelling and visually appealing content for all of Generation Sport's social media platforms (e.g., Instagram, TikTok, Facebook, etc.), including photos, videos, stories, and written posts that showcase our product and mission.
- Community Content Creation: Get out into your local community - run polls, fit checks, workout challenges, dance videos, and more to create real-life content.
- Content Calendar Management: Manage and maintain the social media content calendar, ensuring timely and consistent posting across all platforms.
- Community Management: Actively engage with and manage our online community across all social media platforms, responding to comments, messages, and fostering meaningful interactions.
- Performance Monitoring: Assist in tracking and analyzing social media performance metrics to identify trends and optimize content strategies.
- Staying Current: Stay up-to-date with the latest social media trends, best practices, and platform updates, particularly those related to sports and fashion.
- Ambassador, Influencer, and Partnership Identification: Research and identify potential brand ambassadors, influencers, and partnership opportunities that align with Generation Sport's values and target audience.
Qualifications:
- Must be 18+ to apply
- Passion for social media and a strong understanding of TikTok and Instagram growth.
- Excited to get out into your local community and create engaging content with real people.
- Excellent written and verbal communication skills.
- Creative thinking and a strong eye for visual content.
- Ability to work independently and collaboratively.
- Strong organizational and time-management skills.
- Interest in both fashion and sports.
- Proficiency in content creation tools (e.g., Canva, CapCut)
- Experience or understanding of influencer marketing and partnership development is a plus.
- Ability to showcase a portfolio of successful social media work or point to your own socials
- Bonus: Current or former athlete (not required).
What We Offer:
- Paid opportunity.
- Hands-on experience in social media marketing and brand development.
- Opportunity to work directly with the Founder and CEO.
- Gain valuable experience in a fast-growing startup environment.
- Contribute to a mission-driven brand that empowers women.
- Flexible work schedule.
- Product discounts.