Request for Proposals: Videography, Animations, Infographics, & Digital Assets for Conservation Education

Eastern Shore Land Conservancy (ESLC) in Easton, Maryland, is accepting proposals from qualified videographers, artists, graphic designers, and communications experts to help develop and promote accessible educational content in the form of digital assets like explainer videos, animations, infographics, story maps, illustrations, interactive website components, and/or social media posts. More than one contractor may be selected for this campaign. The flexibility of mediums for this campaign offers a rare creative opportunity to align style, form, and content in the most effective way.   Conservation issues can be complicated to communicate, often requiring in-depth analysis and an understanding of complex ideas. In order to better present timely, credible, and relevant conservation information to the public, ESLC is developing and promoting engaging educational materials that can be shared across digital platforms. The goal of our campaign is to draw attention to the myriad ways conservation touches down in the lives of every resident and visitor of the Eastern Shore every day, in ways they generally do not understand or even realize. This campaign will seek to educate Eastern Shore residents and visitors with a first-of-its-kind series of videos and content that will present information in interesting and highly-digestible bite-sized pieces of information that meets people where they are, on their digital devices. We’re looking for engaging, user-friendly content that is optimized to transform viewers into knowledgeable advocates. The issues ESLC will seek to break down include, but are not limited to: 

• wastewater, drinking water, and storm water management • saltwater intrusion • healthy forest management • solar siting • agriculture • data center development • intergenerational transfer of lands • conservation easements and the work of land trusts • value-per-acre land use models

More than one contractor may be selected for this project. During the proposal review process, ESLC will determine which issues will be best addressed by which contractor, and delegate our topics accordingly (for instance an explainer video series on wastewater, drinking water, and storm water management versus a series of infographics on data center development etc.).  

More details here: https://www.eslc.org/who-we-are/rfps/