Web and Multimedia Specialist

DeKalb CUSD 428             

Job Description

Position Title:

Web and Multimedia Specialist

Supervisor:

Communications Manager

Calendar: 

260-Day Staff

FLSA Status:

Exempt

Affiliation:

Unaffiliated

Date: 

November 1, 2024

Position Summary: 

Supports the functions of the Communications Office, along with cross-functionality duties with the Information Technology department, by maintaining information on the DeKalb CUSD website and social media sites by updating content, assisting with analytics and performance tracking, writing and adding content, creating new webpages, training and supporting designated building representatives responsible for content updates to school sites, and offer real-time technology and creative support. Assists the Communications Manager with all communication needs, social media management, and crisis communications. 

Essential Duties and Responsibilities  

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions of the position.

1. Ensures that all actions comply with established Board policies and the mission, vision, and values defined by the district and Board of Education.
2. Carries out such additional duties as required or as conditions necessitate.
3. Participates in job training and professional growth opportunities to enhance the ability to perform the job's essential functions.
4. Oversee daily management of District and school websites, including design, keeping all elements of the homepage current, managing content, and creating new web pages as needed. 
5. Ensure that the district and each school website have excellent communication, marketing, and retention tools, containing up-to-date sources of information for families, staff, and community members.
6. Maintain and provide ongoing layout, visual appearance, and website usability.
7. Support and assist with website-specific content manager training at each school.
8. Partner with Information Technology to work with the website content management system vendor regarding technical aspects and user experience functionality of the website. 
9. Support district staff in creating and maintaining web pages.
10. Assist the Communication Manager in developing and monitoring the District and related social media channels, as well as strategies and tactics to engage community partners, including students, staff, and families.
11. Helps develop and maintain website and social media analytics and traffic patterns to help inform effective content strategy
12. Create images and graphics highlighting the District and school events, initiatives, and projects.
13. Assist in managing the district's marquee and digital signage systems to ensure consistent use, message, and branded elements.
14. Collaborate with the Communications Manager and District staff members to support communications efforts (newsletters, presentations, training, employee relations, crisis communication, and strategic communication initiatives.)
15. Ability to work occasional evenings and weekends for District meetings and events.

Qualifications

1. Associates degree is required, bachelor’s preferred with major coursework in social media management, digital marketing, website design, communications, or any combination of experience and training that will provide the required knowledge, skills, and abilities.
2. Knowledge of website design ADA Requirements, development principles, practices, and various web-enabling computer languages such as HTML, Javascript, PHP, and FTP, and experience with one or more Content Management Systems web platforms.
3. Firm grasp of available tools and platforms in the social media space.
4. Experience with industry-standard graphics applications, including the Adobe Creative Suite.
5. Basic understanding and curiosity about communications principles, tools, and channels.
6. Strong writing, proofreading, phone skills, and attention to detail are essential. 
7. Previous experience and ability to create, edit, and manage digital media editing and production.
8. Proficient usage of word processing, spreadsheet, and presentation software
9. Access to reliable transportation. Periodic travel to schools within the district will be required.

Knowledge, Skills, and Abilities

1. Ability to work well with others or independently.
2. Initiative to problem solve, if necessary.
3. Excellent time management and organizational skills.
4. Responsibility for completing projects by a predetermined deadline.
5. Ability to pay close attention to detail.
6. Knowledge or familiarity with AP style.
7. Ability to be flexible and work on multiple projects simultaneously. 
8. Ability to engage and communicate with students of all ages, as well as teachers, building staff, and administrators.
9. Ability to adapt to changing priorities and tasks.
10. Ability to communicate effectively and accurately in oral and written language.
11. Interest in enhancing proven writing and editing skills.
12. Excellent interpersonal skills. 
    
    
     

Supervisory Responsibility

N/A

Position TRS Eligible 

N/A

Work Environment

This job operates in a professional office environment or within visits to school buildings. The role routinely uses standard office equipment.

Travel

Inter-district, occasional travel for professional development

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.