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Marketing Assistant

Precision Roofing Services
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COMPANY OVERVIEW:

Precision Roofing Services, a successful and growing company is now accepting applications from experienced, self-motivated and driven individuals who want to earn an excellent income working with a thriving company with a known presence in the area.

We are not just another home improvement contractor; we are known in the community as a company with the highest standards of work and an undisputed reputation. For generations, our success has been built upon quality products, expert installation and most importantly a team of committed and successful individuals dedicated to customer service.

Our customers love us! Read what they say https://www.precisionroofingmi.com/reviews/

Meet the team you will be working with https://www.precisionroofingmi.com/our-team/

ABOUT THE POSITION:

The Marketing Assistant is a key part of daily operations as well as achieving our long-term growth strategy. Marketing Assistant responsibilities include creating content, tracking, and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. Generate quantity and quality of leads within a budget and target numbers. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective deliverables. This position will also have frequent communication with homeowners, a critical role in delivering our top-shelf customer experience.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Marketing Management

· Create “Design Inspiration” PDFs based on Sales’ conversation with homeowner.

· If requested, provide additional information on products/services with web links and photos.

· Create content for social media platforms including, but not limited to, Facebook, Instagram, Pinterest, YouTube, LinkedIn, Google My Business, and Yelp.

· Engage and respond to all direct messages and public posts on social and review platforms.

· Solicit & manage customer reviews.

· Work closely with website host company and other social media vendors to keep information and content up to date.

· Develop and broadcast promotional campaigns based on market seasonality index.

· Create and distribute monthly email newsletter.

· Track & analyze KPIs to determine success of promotional campaigns.

· Maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development. Experience with Google Analytics & AdWords is desired.

· Aim to increase social media following by implementing consistent and interactive content across all social media platforms (Facebook, Instagram, Pinterest, YouTube, LinkedIn, Google, and Yelp.)

· Produce and edit video content to create transformational, educational, and promotional videos to be distributed across multiple platforms - directly to homeowner, social media, website, etc.

· Conduct Outbound calling following up on ran appointments in support of call center.

Production

· Create and deliver radius marketing pieces to neighbors on day one of construction or post job completion. This is nearly fully automated.

· Job site visits may include staging crew members to create stunning action photos and videos.

· Send email templates throughout construction, based on job progress, to check in with homeowner and build stronger rapport.

· Organize and catalog all “In Progress” photos to respective job files in Dropbox and organize based on timeline.

· Curate and publish content daily, such as “The Burr Daily Rundown” to our Facebook & Instagram story at the end of each day to show job progress.

Industry

· Stay abreast of competitor behavior, pricing, and other developments.

· Stay abreast of industry developments in products, procedures, and codes.

· Attend appropriate initial and continuing industry training and credentialing programs.

Workload

15% - Meeting with customers and crews in the field generating content.

60% - Desk work managing, curating, and publishing content

25% - Miscellaneous Tasks –Special Projects as per Management, Meetings & Continuing Education

Desired Qualifications

· Experience in the Customer Service industry.

· Experience with running drip or automated email campaigns.

· Experience with event and pop shows.

· Experience with direct and radius mailing.

· Experience with Wondershare Filmora or similar video editing software

Competencies

· Marketing experience 2-3 years preferred. Looking for interns. 

· Ability to travel to job sites and walk the construction site.

· Excellent computer skills – MS Office, Email, etc.

  • Minimum of two years’ proven experience making decisions and solving problems, resolving conflicts, and negotiating with others, deductive and inductive reasoning, and working directly with the public.
  • Exemplary organizational skills
  • Exemplary customer service skills
  • Positive attitude and calm engaging personality
  • Must be able to manage time well.
  • Must be able to communicate clearly and professionally.
  • Existing building and/or construction knowledge helpful
  • Employee is responsible for maintaining a fully functional smartphone with data, text, & calling.
  • Valid driver’s license with clean driving record