Social Media Marketing Coordinator

We are seeking a talented and creative Social Media Marketing Coordinator to join our team. The ideal candidate will be responsible for developing and executing social media strategies to increase brand awareness, engagement, and conversions. Additionally, this role will involve creating compelling content across various platforms to showcase our services and connect with our target audience. This position requires experience and a proven history of success implementing marketing strategies for Instagram and TikTok.

This is a contractor freelance position on a monthly, fixed retainer based on deliverables. A full time position will be offered to high performer. 

Responsibilities:

• Develop and implement a comprehensive social media strategy to achieve business objectives and increase brand visibility.
• Manage all social media accounts (e.g., Facebook, Instagram and Tik Tok) and ensure consistent posting schedules and brand messaging.
• Create engaging and visually appealing content, including photos, videos, reels, graphics, and written copy, that aligns with our brand identity and resonates with our audience.
• Monitor social media channels for trends, news, and conversations relevant to our industry, and leverage opportunities for engagement.
• Interact with followers + target clients; and respond to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with cross-functional teams (e.g.,e commerce, sales + our inventory team) ) to align social media efforts with overall business goals and inventory
• Analyze social media performance metrics (e.g., reach, engagement, conversion rates) and provide regular reports to management, with insights and recommendations for improvement.
• Stay up-to-date with industry trends, best practices, and emerging platforms to continually optimize our social media strategy.
• Design and Manage paid social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Stay informed about changes to social media algorithms and adjust strategies accordingly to maintain optimal reach and engagement.

Deliverables:

• Social media content calendar outlining planned posts, themes, and campaigns - planned a month in advance. This position will have a monthly marketing meeting with the Owner for approvals for a large portion of the deliverables.
• High-quality content (photos, videos, graphics, etc.) tailored to each social media platform.
• Post 7 times a week to our Instagram feed.
• Plan the Instagram grid one month in advance using Planning software, writing captions and submitting for approval.
• Post 7+ Reels weekly using trending audio, balancing between story-based and product-based content; reel content should be developed a week in advance.
• Create + Schedule 7 Instagram Stories a week with edited content to enhance engagement.
• Reply to comments promptly to increase engagement following Grid, Reel + Tik Tok posts.
• Actively engage with a curated monthly list of “Target Clients” as part of a Strategy to grow our following of brides; this includes liking and commenting on posts and DM’s.
   
• Repost Instagram content to TikTok and engage with clients on the platform.
• Manage the TikTok account, focusing on increasing engagement and brand visibility.
• Refer to the inventory database and collaborate with the team for new content.

Month 1

Week One: Onboarding + Lite Implementation - Learning our Programs; creating 1 reel, managing comments + scheduling content we have created for you; One Meeting with Owner to review current strategies + ethos.

Week Two: Onboarding + Moderate Implementation - Plan this weeks full schedule of Instagram grid posts, and 2 reels; manage comments

Week Three: Begin planning content in advance; Meeting with Owner to discuss strategy ideas; manage this weeks posting schedule + create full scope of content

Week Four: Have the next 2 weeks of Instagram and TikTok content mapped out. Meeting with Owner to Review Content.

Requirements:

• Proven experience in social media management and content creation. (required)
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills. (required)
• Creative thinking and ability to generate innovative ideas.
• Analytical mindset with proficiency in social media analytics tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and time management skills.
• Creative thinker with an eye for design and layout
• Experience with graphic design (eg. Canva, Adobe Creative Cloud).
• Experience with photography and photo/video editing.
• Experience with copywriting.

This is a 1099 Contract Position and compensation is on a recurring monthly; not hourly.

Candidates should send over resume, cover letter and portfolio. In your cover letter, please indicate which programs you currently have moderate experience using for content creation and management. Candidates will be expected to create mock content as part of the hiring process.

By outlining these responsibilities and deliverables, both the employer and the potential candidate have a clear understanding of what is expected in the role.

Job Type: Contract. A full time position will be offered to high performer. 

Pay: $1,500 - $3,000 per month

Benefits: Professional development training

Schedule: Choose your own hours

Work Location: Remote or Hybrid in Chicago, IL 60616