Admissions Communication Specialist

POSITION SUMMARY

The PCOM Admissions Communication team is seeking a versatile Admissions Communication Specialist who exemplifies the following skillsets: creativity, persuasion, collaboration, adaptability, and emotional intelligence. The ideal candidate will have experience in social media marketing, copywriting and editing, and project management. This role is pivotal in ensuring that PCOM brand messaging is consistent, engaging, and effectively communicated across multiple platforms.  This is a NON-Supervisory position. 

ESSENTIAL DUTIES AND RESPONSIBILITIES
The successful incumbent will perform the following duties, with or without reasonable accommodations:
• Collaborates with the Admissions Communication team members for writing, editing, designing, and assisting in the production of informational and promotional digital and print media.
• Develops and implements a content calendar for X (formerly known as Twitter), YouTube, and other social media platforms as identified, ensuring a consistent supply of relevant content that supports admissions recruitment efforts.
• Analyzes and reports regularly on analytics and trends related to the reach and effectiveness on various digital platforms.
• Assists in the management of email communication campaigns through content development, building, testing, deployment, and performance analysis.
• Manages the content, creation, and execution of monthly e-newsletters for various audiences.
• Monitors project schedules in Google Workspace to ensure project timelines are met.
• Maintains a Communications Administrator role within CRM Software (Slate)
• Responsible for developing a working knowledge of all the programs at all PCOM campus locations and their related processes.
• Maintains confidential information.
• Potential light travel to participate in recruitment events as needed.
• Performs other related duties as requested or assigned by the CAO and Directors of Admissions.

POSITION REQUIREMENTS

Education
• Bachelor’s degree (B.A. or B.S.) or equivalent combination of education and experience required.  
• Minimum of seven (7) years of progressive experience will be considered in lieu of a degree.

Experience
• Minimum of 3 years in a marketing and/or communication role.
• Preferred experience in higher education setting with desire for growth within the field.
• Strong written and verbal communication skills. 
• Working knowledge of CRM software. Slate preferred.
• Must have excellent computer skills, proficiency with Google and Adobe products, project management tools, and basic working knowledge of HTML, and WYSIWYG-based content management systems.
• Must possess basic video editing skills.

Desired Core Competencies
• Willingness to engage with and work collaboratively with team members across all 3 PCOM locations.
• Self-motivated, active listener and with a high level of positivity and professionalism.
• High-level organizational skills and attention to detail.
• Adaptability and interest in engaging with evolving technologies. 
• Comfort working with diverse communities and interacting with a variety of constituencies, including staff, applicants, inquiries, students, alumni, volunteers, guests, etc.
• Flexibility and multitasking skills allow this individual to prosper. 
• The PCOM Admissions team seeks members who exemplify the following durable skillsets: creativity, persuasion, collaboration, adaptability, and emotional intelligence.

Additional Requirements
• Valid driver’s license and good driving record with no restrictions.
• If contacted for an interview, candidates will be asked to provide a writing sample, which may include: press releases, newsletter articles, website postings, social media postings.