Public Relations Coordinator

Job Title: Public Relations Coordinator

Company: Resonate Happiness

Location: Remote

Type: Part-Time or Full-Time, Unpaid (with potential for academic credit)

About Resonate Happiness:

Resonate Happiness is a dynamic life coaching service dedicated to helping individuals enhance their well-being, find personal fulfillment, and achieve their goals. We work with clients from all walks of life, including students, professionals, and organizations, to foster growth, mental resilience, and positive life changes. As we expand our reach, we are looking for a talented Public Relations Coordinator to help promote our services and connect with key referral sources.

Position Overview:

The Public Relations Coordinator will play a crucial role in promoting Resonate Happiness to a wide range of audiences, including colleges, businesses, and K-12 schools. This position will focus on building relationships with referral sources, developing outreach strategies, and creating awareness around our life coaching services. The ideal candidate will be passionate about mental well-being, effective communication, and developing long-term partnerships to elevate our brand.

Key Responsibilities:

• Referral Source Outreach:

• Identify and establish relationships with potential referral sources, including academic institutions, corporate wellness programs, mental health professionals, and community organizations.

• Develop and execute outreach strategies to promote Resonate Happiness as a trusted life coaching resource.

• Engage with referral partners to increase awareness of our services, resulting in a steady stream of new clients.

• Promotional Campaigns:

• Plan and execute public relations campaigns to raise awareness of Resonate Happiness within target sectors: colleges, businesses, and K-12 schools.

• Collaborate with the marketing team to create promotional materials, including press releases, brochures, and digital content.

• Craft and pitch stories to local and national media outlets to increase brand visibility.

• Partnership Development:

• Build and maintain relationships with key decision-makers at colleges, businesses, and schools to establish partnerships for life coaching programs.

• Organize webinars, workshops, and speaking engagements to educate potential clients about the benefits of life coaching and the services offered by Resonate Happiness.

• Event Planning & Promotion:

• Coordinate and promote events that highlight Resonate Happiness’s services, such as wellness fairs, workshops, and speaking engagements.

• Manage the logistical details of events, from coordination with venues to creating promotional materials.

• Monitoring and Reporting:

• Track the effectiveness of outreach and promotional efforts, providing regular updates and reports on progress and impact.

• Analyze industry trends and competitor activities to refine strategies and ensure Resonate Happiness stays ahead in the market.

Qualifications:

• Degree in Public Relations, Communications, Marketing, or a related field.

• Excellent written and verbal communication skills, with the ability to craft compelling messages for a variety of audiences.

• Strong interpersonal skills and the ability to build and nurture relationships with external partners and internal teams.

• Creative, proactive, and organized, with the ability to juggle multiple projects and deadlines.

• Proficiency in G-Suite.

• Experience with media relations and pitching to journalists a plus.