Content Marketing Specialist, Stakeholder - Location Flexible

OVERVIEW:



Reporting to the Associate Director, Stakeholder Marketing, the Content Marketing Specialist will work with National and local teams across the Year Up United network to assist with the execution of our marketing strategy and build the Year Up United brand through content creation and maintenance projects. Working cross-functionally and with external contractors, the Marketing Specialist will foster brand alignment across the organization, provide strong project management, and deliver high-quality, on-brand, and timely work.



To be successful in this role, you’ll characterize yourself as a detail-oriented self-starter who thrives in a dynamic, fast-paced environment. You’ll be comfortable managing projects involving multiple stakeholders, bringing strong problem-solving, writing, communication, relationship-building, and organizational skills to effectively move projects forward and get things done. You have a strong understandin g of messaging and a sharp eye for editing and compelling design. Strong candidates will bring a passion for advancing social justice and will be prepared to engage with Year Up United’s mission and constituents, keeping Year Up United’s mission as the central driver of their work.



The Content Marketing Specialist will also have the opportunity to interact with students as a mentor, group facilitator, and advocate, participating in building a positive educational environment.



This location for this position is flexible. We are open to candidates living in states where Year Up United operates: https://www.yearup.org/job-training/locations. Strong preferences for candidates on the East Coast.



KEY RESPONSIBILITIES:



Content Creation

Project manage the development of high-quality, on-brand content that will engage, inspire, and drive stakeholders to action across a variety of channels and mediums, including email, social media, print, digital, photo, and video
Understand your intended audience and delivering content keyed into that audience
Support and execute on integrated campaign strategies
Create project plans and creative briefs; lead status calls
Support in building out marketing toolkits in support of events, such as graduations and high-profile events
Curation of statistics, photo/video assets, quotes, and other key information needed for collateral creation
Basic graphic design and collateral creation using programs such as InDesign and Illustrator
Identify and advocate for new opportunities that support our marketing strategy; collect and share resources/guides around marketing trends and best practices



Content Management

Manage routine collateral updates to existing marketing collateral throughout the year
Support with managing marketing help requests from internal stakeholders
Conduct brand reviews of assets and provide specific and actionable guidance
Manage marketing assets: uploading and categorization of material assets for internal stakeholders, ongoing organization, and ongoing tracking of new and updated assets
Support with the creation and execution of processes and resources that ensure brand strength, alignment, and efficiencies across the organization, including swag, style guides, collateral/assets, and other key resources

Support with analytics and measuring success/impact of the work



National Team Member

Serve as a mentor/tutor for a small number of current students, availability permitting
Join and sometimes facilitate weekly group sessions with students
Participate in staff meetings and trainings



QUALIFICATIONS:

2-3+ years’ marketing/communications experience, preferably with a focus on content creation
Strong written and verbal communication skills; copywriting and copyediting experience a plus
Strong attention to detail and ability to translate brand guidelines and elements across various types of content
Creative mindset with an eye for visual design
Ability to seek out and absorb lots of information
Strong project management skills and demonstrated ability to manage projects involving multiple stakeholders and facilitate the communications necessary to support them
Ability to manage competing priorities and communicate effectively when priorities shift
Demonstrated ability to work effectively independently and as part of a team
Strong problem solving and critical thinking skills
Proficiency in Adobe Creative Suite, Marketo, Drupal, and Microsoft Office preferred
Experience with asset management system(s) preferred
Experience with photo and video projects a plus
A passion for working with young adults, an unshakable belief in their potential, and a strong commitment to the mission of Year Up United
Understanding of the Opportunity Divide and its drivers
Commitment to diversity, equity, and inclusion



Hourly Range: $23-$27/hour ($48,000 - $56,000)

ORGANIZATION DESCRIPTION:

Year Up is a national 501(c)3 workforce development organization committed to ensuring equitable access to economic opportunity, education, and justice for all young adults—no matter their background, income, or zip code. Employers face a growing need for talent while millions of talented young adults lack access to meaningful careers. These inequities only further perpetuate the opportunity gap that exists in our country—a gap that Year Up is determined and positioned to close through three interconnected strategies: providing targeted skills training and connections to livable-wage employment for students and alumni; empowering others to serve and support young adults; and changing systems that perpetuate the opportunity gap. Year Up’s intensive training program utilizes a high expectations, high support model where students learn in-demand technical and professional skills and apply them during a corporate internship. Year Up has directly served more than 3 5,000 young adults since its founding in 2000. Year Up's nationwide presence includes Arizona, Bay Area, Charlotte, Chicago, Dallas/Fort Worth, Greater Atlanta, Greater Boston, Greater Philadelphia, Jacksonville, Los Angeles, the National Capital Region, New York City/Jersey City, Pittsburgh, Puget Sound, Rhode Island, South Florida, Tampa Bay, and Wilmington.

COMMITMENT TO DIVERSITY:

Year Up actively engages individuals from all backgrounds. We are committed to embracing diversity within our organization because we firmly believe that diverse employee teams help us to achieve our best organizational outcomes and provide the most effective support to our young adults as we work to close the Opportunity Divide. We are deeply dedicated to creating and maintaining an inclusive and supportive work environment. Learn more about our commitment to diversity: http://www.yearup.org/about-us/careers/commitment-to-diversity/

As an equal opportunity employer, Year Up is committed to providing employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other basis prohibited by applicable law.

TO APPLY:

Please submit a thoughtful cover letter and resume through our website.

Note that applications without a cover letter will not be considered. We respectfully request no phone calls.