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Marketing Internship (Spring Semester)

YesTech, Corp
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Our internships were ranked #6 in the nation by CollegeVine.com

Our mission:    We are YesTech and we are working with the National Science Foundation under the iCAP program. We have been tasked with building a mobile application to help reduce anxiety and build happier, more resilient friendships for Gen Z.

INTERNSHIP FOCUS - Get Hands-on, real life experience for you resume when you graduate:  

  • We are holding an Official Launch event for our new social media application that will compete with IG. 
  • Hold Beta Tests at different universities (including where you attend).

 

Overview of what we will be working on for Official Launch:

1. Pre-Launch Preparations

  • Build Anticipation
    • Teaser Campaigns: Share sneak peeks and behind-the-scenes content on your website and social media channels.
    • Landing Page: Create a compelling landing page with an email sign-up form to capture leads and keep potential users informed.
    • Referral Program: Encourage early sign-ups to refer friends in exchange for exclusive access or rewards.
  • Engage Influencers and Press
    • Influencer Partnerships: Collaborate with influencers who resonate with your target audience to create buzz around your app.
    • Media Outreach: Prepare press releases and reach out to journalists, bloggers, and tech reviewers for coverage.
  • Content Marketing
    • Blog Posts: Write about the problems your app solves, its unique features, and updates leading up to the launch.
    • Guest Posts: Contribute articles to relevant blogs and websites to build authority and drive traffic.

2. Launch Day Strategy

  • Social Media Blitz
    • Coordinated Posts: Use all your social media platforms to announce the launch. Create engaging content like videos, infographics, and user testimonials.
    • Live Event: Host a live stream or launch event on platforms like Instagram Live, Facebook Live, or YouTube to interact with your audience in real-time.
  • Press and Media Coverage
    • Press Release Distribution: Send out your press release to major tech and business news outlets.

Media Appearances: Arrange interviews or guest appearances on podcasts, radio shows, and TV segments. (we could have our interns do the interviews)

 

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Participate in our group discussions focused on making the app more helpful to our users with interns from other teams on our weekly zoom calls (Sunday 6pm EDT and Wednesdays 7:30pm EDT).