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Senior Content Designer, 401(k) Innovation and Storytelling

Guideline
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Senior Content Designer, 401(k) Innovation and Storytelling

Help people save a little bit each paycheck—so they don’t have to live paycheck to paycheck. And do this by bringing our story and product to life.

Guideline is looking for a Senior Content Designer to join our Research and Development organization. You’ll be driving content and UX for our 401(k) product experience, helping both employers and employees. 

You’ll also be a key player in the larger content team as we evolve our voice and tone, refine our in-product messaging, and improve our writing standards. This role will most closely partner with Product team members, including Product Designers, Product Managers, and Engineers—while collaborating with other departments, like Marketing and Customer Support.

Responsibilities

  • Drive UX writing for our 401(k) product: You’ll drive the content for our 401(k) product, ensuring that our employers can manage their retirement benefit and employees can save for their future. You’ll own the content on new and legacy flows.
  • Support our voice and tone evolution: You’ll work closely with creative functions and our agile team of writers to strengthen our Guideline brand. At a high-level, this means helping land our E2E strategic messaging. At a team level, this means shipping quality work—and helping other functions also adapt our high-quality content standards.
  • Help foster a strategic content culture: You’ll be part of establishing strong UX processes, from practicing design-thinking methods to running content ideation sessions. With your unique skills, you’ll show how thoughtful and empathetic storytelling throughout the product positively impacts business and user needs.
  • Become a domain expert: You’ll grow your expertise in 401(k) plans and savings strategies by understanding the retirement sector as well as Guideline’s product ecosystem. This will help you execute content while helping us meet compliance needs within our regulated space. You’ll run stakeholder reviews, align feedback, and move projects along to be shipped.
  • Collaborative cross-functional partnerships: You’ll work with a variety of partners—doing deep dives with Product to problem solve, ideate, and address design debt; consulting with Marketing to think through our branding and style; building your user empathy and understanding of business needs with Legal and Customer Support. This role is key to overseeing cohesion and consistency in our product.

 

Requirements 

  • 5+ years of experience as Content Designer, UX Writer, or Content Strategist
  • Expertise in voice and tone, brand identity, and UX writing best practices
  • An understanding of accessibility and inclusive language
  • Strong skills in writing, editing, and communication to articulate complex ideas in meaningful and empathetic ways
  • Ability to run workshops, crits, and reviews to improve content within your teams
  • Comfort with articulating your processes and decisions in order to align and influence stakeholders
  • Demonstrate the ability to work with a variety of partners and stakeholders up and across
  • Have a strong portfolio with 2-3 case studies, showing your ability to work through complex user problems, influence product strategy, and ship meaningful end-to-end work
  • Must be able to work in Figma
  • Have a passion for storytelling and a solving real-world problems when it comes to helping people build up their retirement

Bonus experience includes

  • Have an understanding of highly-regulated industries, like FinTech and retirement
  • Have a background that includes other writing fields, like technical writing, marketing copywriting, or education
  • Be able to build content resources and improve systems
  • Be comfortable with design thinking, iteration, understanding the voice of the customer, and improving design debt

 

Why Guideline

Our values serve as a compass that guides our decisions and are considered non-negotiable, especially when it comes to hiring. Together with our employees, partners, and customers, we live these values every day.  Everyone has hopes and dreams for the future, but it seems like only some of us are able to financially invest in them. That’s something we’ve made it our mission to solve - to help everyone arrive at a safe, secure retirement. Whatever type of work you choose, whatever the size of your business.  

We’ve done this by building the easiest, most affordable, most comprehensive platform for investing in your financial future.  It replaces doubt and fear with transparency, knowledge and understanding. It makes it possible, even enjoyable, to participate in a retirement plan as an employer, employee or partner.  Because when you know how to safely, smartly invest today, you’ll be able to do more of what you love when the future arrives. And that is something everyone should be able to look forward to.

 

Compensation

At Guideline, we believe compensation should be fair and equitable. We take a data-driven approach to set our compensation bands; the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and work location. We are always evaluating our pay zones to be as competitive as possible, so keep in mind these may be subject to change in the future.

Please speak with a recruiter for additional information regarding our tier locations and compensation philosophy.

  • Metro+:
    • The base salary range for this position is $170,500-$188,000 annually.
  • Metro:
    • The base salary range for this position is $154,000-$171,500 annually.
  • National:  
    • The base salary range for this position is $147,500-$165,000 annually.

In addition to base salary, this position is eligible for equity in the form of Incentive Stock Options (ISOs).

At Guideline, base salary is just one component of the overall Total Rewards package offered to employees.  All employees are offered comprehensive benefits and perks to help support you and your family.

  • Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar
  • 401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)
  • 100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents
    • Opt-out credit if all three plans are waived
  • Eligibility to participate in Health Savings Account and Flexible Spending Accounts
  • Disability and life insurance options
  • Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents
  • Paid parental leave for birthing and non-birthing parents
  • 1 - month Sabbatical after 5 years of employment
  • Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year.

Guideline provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.  Additionally, Guideline participates in the E-Verify program in certain locations, as required by law. 

Guideline is an equal opportunity employer. Applicants in need of special assistance or accommodation during the interview process can reach out to peopleops@guideline.com. Guideline is committed to protecting the privacy and security of the personal information of our applicants. Please refer to Guideline's Privacy Policy for information about our privacy and security practices.

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