Marketing and Outreach Specialist

Marketing and Outreach Specialist

University Corporation at Monterey Bay

Salary: $47,840.00 - $56,160.00 Annually

Job Number: 2024-00021

Location: CSUMB Main Campus- Seaside, CA

Department: Student Housing Residential Life (SHRL)

Description

Marketing and Outreach SpecialistStudent Housing and Residential Life

Priority Screening Deadline: Monday, July 1, 2024 - all positions are open until filled

The University Corporation at Monterey Bay (“Corporation”): The Corporation is constantly looking for motivated employees with great organization and teamwork skills to join our team. The Corporation is a non-profit institution that is related and affiliated with the California State University, Monterey Bay. The University Corporation at Monterey Bay is a nonprofit 501(c)(3) public benefits corporation that is a recognized auxiliary organization of California State University and was established in July 1994. The University Corporation's mission is to further the educational purposes of the University. The University Corporation at Monterey Bay is an equal opportunity employer and is committed to building a pluralistic university by hiring personnel with competencies and experience related to the regional and State Population. The University Corporation at Monterey is committed to a standard of excellence in the services it provides and in the quality of work expected of its employees.

The University: California State University, Monterey Bay is a mid-sized university in California's Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement, CSUMB is part of the nation's largest four-year public university system, California State University, which educates nearly 460,000 students every year. With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students' lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB's sustainability goal is to be carbon neutral by 2030.

The Community: Monterey, with its moderate Mediterranean climate, is a diverse community on the picturesque central coast of California and rich in agriculture. Miles of beautiful beaches, spectacular mountain ranges, groves of redwoods, low-rolling foothills, and scenic valleys are characteristics that contribute to the quality of life enjoyed by over 432,000 residents and millions of visitors. Boasting such world-renowned attractions as the spectacular Big Sur Coast, Laguna Seca Raceway, 17-Mile Drive, Monterey Bay Aquarium, Cannery Row, the Steinbeck Center, the Monterey Jazz and Blues Festivals and Pebble Beach - possibly the world's most famous golf course, it's easy to see why so many choose to live here and an estimated four million visitors a year make the County of Monterey their destination of choice.

DEPARTMENT/PROGRAM SUMMARY

Student Housing and Residential Life at California State University, Monterey Bay provides a vibrant and inclusive campus living experience. Currently, CSUMB's residential communities house more than 50% of the student body and have a capacity of over 3600 beds. The Student Housing and Residential Life staff are dedicated to fostering a sense of belonging, personal growth, and academic success among students. Various housing options cater to different preferences and needs, providing students with a range of living arrangements including Living Learning Communities (LLCs) and family housing. Emphasizing community engagement, CSUMB's Residential Life programs offer a variety of social and educational activities, creating opportunities for students to connect with their peers and develop lifelong friendships.

POSITION SUMMARY

Under the general direction of the Associate Director of Operations and Outreach, the Marketing and Outreach Specialist (MOS) is responsible for marketing and outreach functions within Student Housing and Residential Life and the student housing program. They include, but are not limited to, project management for annual outreach efforts related to recruitment and retention of residential students, graphic design and publication, social media outreach, video production, and public speaking. This role assists with conception and deployment of large-scale departmental campaigns to recruit applicants for on-campus housing, housing renewal, and assistance with telling the department's story through innovative communication.

The Marketing and Outreach Specialist will work closely with the Associate Director for Operations and Outreach, as well as other Student Housing and Residential Life (SHRL) staff, to actively promote the on-campus living experience. The MOS will display an active commitment to engaging students, parents/supporters, and university partners via numerous mediums as well as developing procedural best practices and sharing the SHRL story. Additionally, the incumbent should have a working understanding of research and data analytics in order to support related decisions. The incumbent will need to have a highly collaborative attitude and strong communication skills, exercise critical thinking, and be an innovator in their areas of responsibility. Some evenings and weekend work will be required.

Examples of Duties

ESSENTIAL DUTIES AND RESPONSIBILITIES include. but are not limited to. the following:

• This position will develop and implement customer outreach strategies to boost engagement, recruitment, and retention.

• Develop outreach and advertising strategies to support housing recruitment and retention, as well as resident engagement, in first-year and sophomore housing, apartments, and Living Learning Communities (LLCs).

• Design themes for all outreach campaigns and manage the dissemination of campaign information to various target audiences/groups.

• Create, interpret, revise, and/or update materials for outreach purposes, including determining strategic placement and making the presentation of information (printed or digital) attractive and appealing.

• Manage all SHRL social media streams for prospective and continuing students which includes the management of all information and marketing efforts to students and their supporters, including attending programs to collect and curate content.

• Manage SHRL public content in the form of banners, posters, formal framed artwork, electronic displays etc., and all marketing materials posted publicly throughout campus.

• Participate in University's and SHRL outreach programs, which include, but are not limited to, campus-wide panels, orientations, and coordination of various Housing events/tours throughout the year.

• Participate in campus-wide outreach event planning meetings/committees/groups, including but not limited to Open House, Admitted Otter Day, and Orientation.

• Coordinate meetings and events ensuring that relevant, timely, and correct information is made available/presented to students, supporters, faculty, staff, and the general public under appropriate guidelines.

• In conjunction with supervisory staff, coordinate all staffing and department presence at campus-wide outreach activities and programs.

• Attend daytime and after-business hours campus-wide programs and meetings, as needed, to promote SHRL and its efforts.

• Develop community relations and contacts to outside businesses (e.g. property management companies, owners of large apartment complexes, and realtors).

• Serve as a contact for any university special guest campus housing tour. Special tour requests or special guests to campus are either personally toured by this position or organized by this position in conjunction with other professional staff within the department.

• Assist with creation of videos and graphics to be utilized for various SHRL efforts.

• Assists with providing resident statistical data.

• Ensures that projects stay within the budget guidelines of the department.

• Supports Enrollment Management and Student Affairs outreach and communications efforts as needed.

OTHER FUNCTIONS

• Performs other duties as assigned.

PHYSICAL WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; to verbally communicate to exchange information; and to occasionally travel to other offices or locations to attend meetings or to pick up or deliver materials. Travel within and out of the state may be required for recruitment and presentations.

This position requires working on campus with students, staff and faculty. The health and safety of our students, faculty, and staff remain our highest priority. In the fall, students, faculty, staff, and the community can expect that masks will be encouraged and that the appropriate degree of social distancing will be in place in all areas based on evolving guidance. Additionally, all students, faculty, and staff are encouraged to be vaccinated before coming to campus. Corporation employees will be required to provide their vaccination status by mid-July through an online portal.

WORK LOCATION

• On-Site Position

• Work Location: CSUMB Main Campus, Building 12

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to think creatively, take initiative, and work independently within specified time constraints while demonstrating sound judgment and decision-making skills.

• Strong technical writing and editing skills. Demonstrated ability to produce clear, concise, professional quality documents for internal/external publication.

• Must demonstrate effective oral communication skills and the ability to work cooperatively with staff inside and outside of the department.

• Basic knowledge and understanding of emerging marketing trends and related techniques.

• Strong organizational skills and demonstrated ability to effectively manage multiple projects and events simultaneously, including setting priorities and completing deliverables by deadlines.

• Proven ability to use social media to share information and engage with target audience. Advanced computer proficiency, including word processing, spreadsheets and marketing and publishing software.

• Technical ability in audio, visual, and cinematography equipment including accompanying software.

• Ability to gather, build and analyze data from multiple sources to meet necessary reporting needs.

Qualifications

MINIMUM QUALIFICATIONS

Education and Experience:

Bachelor's degree AND two or more years of progressively increasing general public/media relations, or related field, responsibilities which have involved supporting, monitoring, and coordinating website development, social media, print media, digital marketing and video work through a system of internal procedures to ensure the efficient operation of an organization. Significant outreach and communication work as an undergraduate can count as one year of experience.

Additional experience, which has demonstrated the requisite skills/abilities, may be substituted for required education on a year-for-year basis.

DESIRABLE QUALIFICATIONS

• Demonstrated understanding of and commitment to the CSUMB Vision Statement and the core values of mutual respect, collaboration and service orientation, multiculturalism and diversity, community service and institutional excellence.

• Knowledge of advanced photo and publishing software such as Adobe Suite or similar.

• Experience working with university housing or residential life programs.

• A firm understanding of the value and purpose supporting living on-campus.

• Demonstrated fluency in Spanish.

• Knowledge of, and the ability to interpret and implement, policies as they relate to student housing.

Special Conditions of Employment

SPECIAL CONDITIONS OF EMPLOYMENT

The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the University Corporation. The University Corporation at Monterey Bay will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if the University Corporation at Monterey Bay is concerned about the conviction that is directly related to the job, you will be given the fair chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting the Civil Rights Department Fair Chance Act https://calcivilrights.ca.gov/fair-chance-act/.

This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.

The University Corporation at Monterey Bay is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. This position is required to maintain confidentiality as outlined in the Department of Education's Family Educational Rights and Privacy Act (FERPA) and California's Educational Code Chapter 13 regarding sensitive student issues. Our Equal Opportunity Policy Statement is available https://csumb.edu/corporation/personnel/.

Please note: University Corporation employment is separate and distinct from CSU Monterey Bay or State of California employment. University Corporation employees are not employees of either CSUMB or of the state of California.

All employees must be eligible for employment in the U.S. The University Corporation is not a sponsoring agency for any positions.

University Corporation at Monterey Bay positions are “at-will” employment.

CSUMB is a smoke and tobacco-free campus.

The campus leadership has committed the resources needed to achieve an engaged, safe, and in-person experience. The health and safety of our community remain our highest priority, and we are confident that existing public health measures provide for a safe environment capable of delivering a complete college experience on the CSUMB campus. Being an Otter means caring for each other and doing your part to protect your community.

In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State University, Monterey Bay Annual Security and Fire Safety Report is available at https://csumb.edu/clery.

Sensitive Positions - This position has been designated as a sensitive position with:

• responsibility for the care, safety and security of people (including children and minors), animals and CSU property

• authority to commit financial resources of the university through contracts greater than $10,000 access to, or control over, cash, checks, credit cards, and/or credit card account information responsibility or access/possession of building master or sub-master keys for building access; access to controlled or hazardous substances

• access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards

• control over campus business processes, either through functional roles or system security access

• responsibility for operating commercial vehicles, machinery or equipment that could pose environmental hazards or cause injury, illness, or death

FERPA:

• This position is required to comply with confidentiality requirements outlined in the Department of Education's Family Educational Rights and Privacy and California's Educational Code Chapter 13 regarding sensitive student issues.

Clery Act:

• This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide policy, Code EO 1107. CSAs are employees whose job duties fall into one of the following categories:

• Work in a campus police or security department

• Are responsible for campus security

• Are designated as the contact for reporting criminal offenses

• Have significant responsibility for student and campus activities

Special License or Certifications and Conditions:

• Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the University's liability coverage.

• May require occasional evenings and/or weekend work.

• This position requires significant direct contact with the homeless population and will be required to complete a TB assessment.

Questions can be sent to: mailto:hr_corporation@csumb.edu.

SALARY AND BENEFITS

The University Corporation is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students, and the customers we serve. Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources. Our salary schedule is available https://csumb.edu/corporation/personnel/.

The hourly hiring range for this position is $23 - $27. Classification: Grade 3, Staff. This is a non-exempt position and as such is eligible for the overtime provisions of the Fair Labor Standards Act. The Corporation offers a rich benefits package that constitutes a major portion of total compensation. Benefits include medical, dental, vision, and life insurance benefits, contributory retirement plan, TSA (403b), and other benefits. Please review our https://drive.google.com/file/d/16D-fzYJbRtI-vkukKoGLIsfb4ikbOZpF/view?usp=sharing for details about sick time, vacation, and holidays.

The Corporation also offers access to CSUMB's Faculty & Staff Meal Plans, which offers convenience, value, flexibility, to our all-you-can-to-eat dining commons, showcasing eight brand new dining concepts for an affordable price.

The University Corporation at Monterey Bay also provides access to affordable campus housing: https://csumb.edu/corporation/employee-housing

Although CSUMB is located in a high-cost housing area, Schoonover Park rental homes are affordably priced. Monthly rent rates include cable television, garbage service, and sewer. Convenient floorplans, attractive interior appointments, and numerous community amenities make Schoonover Park Rental Homes an exceptional value. Schoonover Park is near the main campus, yet a tranquil world away. The community lies nestled in the secluded beauty of rolling coastal hills three miles east of campus. Living in one of the most desirable areas of California, you will enjoy the natural splendor and cultural abundance of the Monterey Peninsula. Quality of life begins with your home in Schoonover Park and extends through every aspect of your California coastal lifestyle. https://www.schoonoverparkapartments.com

How to apply:

All prospective applicants must apply online. You must complete the entire application for submission. We only accept applications for the open positions listed. Please do not fax or mail in a printed version of the electronic applications or a resume in lieu of an application. If you are having difficulty applying or need assistance, please call (831) 582-3389. All positions are open until filled. The completed online application and resume must be submitted by 5:00 pm PST on the priority screening date. Applications received after this date will be reviewed at the discretion of the Corporation.

AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER: The Corporation is an Equal Opportunity-Affirmative Action employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.

To apply, please visit https://apptrkr.com/5455464

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