Summer into Fall Internship
Qualifications
- Good organizational skills and the ability to adapt to deadlines, new assignments, and situations quickly
- Solid verbal and written communication skills
- Knowledge of MS Office, Excel, PowerPoint, Ad Serving Platforms, Raven Tools, and social media platforms
- Junior or senior in college majoring in Advertising, Marketing, Communications, Public Relations, or Business
- Ability to work effectively with a variety of people
- Thrives in a fast-paced environment
- Capacity to commit 15-20 hours per week
- Aptitude for creative problem-solving
- Proactive and detail-oriented with a commitment to accuracy
- Potential college credit
Benefits
- A new entry on your resume from one of the best regional agencies
- The opportunity to work on B2C and B2B brands
- The chance to work with talented people who are passionate in their profession
Responsibilities
- Assisting with the implementation of projects for specific accounts under the direction of a supervisor
- Conducting market research for a client or prospective client
- Participating in creative brainstorms/strategy meetings
- Attending client meetings and developing creative briefs
- Providing on-site support at client events
- Drafting content and creating editorial calendars
- Supporting The Point Group's social media efforts
- Assists in building and championing the integration of the business across all competencies within TPG
- Takes an active role in building a positive agency culture
- Researching different media outlets - TV, radio, print, online, outdoor
- Analyzing the information
- Planning - timing, campaign goals, etc
- Assist in the optimization of Google AdWords campaigns - keyword research, etc
- Reporting of the campaign's performance - digital reporting (delivered impressions, # of clicks, click-thru-rate)