Strategic Planning Fellow

A fellowship is an entry-level position designed to teach the employee the fundamental facets of health and wellness advertising, the company, and their department. With a focus on training, our Fellows will have the opportunity to participate in training courses such as Pharma 101, Business Writing, and Foundations of Presenting; as well as a series of discussions with Senior Executives to understand how each department partners to service our clients. Fellows are given opportunities to expand their network and be mentored by the greatest minds in pharmaceutical advertising.

The Strategy Fellow contributes to developing and managing a brand’s identity. The Strategy Fellow helps with developing a marketing strategy that aligns with the brand’s goals and vision. The Strategy Fellow assists with marketing research, supporting primary and secondary research to gain insights into brands and identifying areas or gaps in the markets that brands can support.

RESPONSIBILITIES

Assist in managing multiple brand-building projects, including developing brand strategy maps, launch positioning, omnichannel planning, tactical planning, and social and creative strategy.

Analyze qualitative and quantitative research to understand market dynamics and consumer needs, providing strategic recommendations for clients.

Design and manage qualitative and quantitative research methodology, leveraging Havas partnerships and capabilities.

Organize workshops aimed at developing brand strategy and tactical initiatives.

Conduct research through competitive audits, social listening, social monitoring, current events, and trends to gather insights for strategic planning.

Contribute to client presentations, including market research insight analyses, social monitoring output, workshop output, and strategic points of view (POVs).

Support primary and secondary research development.

Perform ad-hoc assignments as instructed by the supervisor.

IDEAL CANDIDATE

BA/BS in Marketing, Communication, Business Administration, or equivalent.

Prior experience in marketing research or the healthcare/communications industry.

Demonstrated knowledge of MS Suite, PowerPoint, and Excel.

Strong strategic thinking, analytical skills, and attention to detail.

Excellent presentation and communication skills.

Comfortable working in a fast-paced, collaborative environment.

Able to work under pressure and adapt quickly while maintaining high-quality work standards.

Highly self-motivated, proactive, a quick learner, solutions-oriented, and creative.