Digital Designer

Digital Designer 

Department: Marketing

Location: Remote 

We are looking for a Digital Designer who specializes in company branding. As a Designer, you will be responsible for designing the overall layout and aesthetic for websites and creating marketing collateral and design assets for the company’s digital content. You will have a crucial role in shaping our visual identity and ensuring that we maintain a consistent and compelling brand presence across all media channels. This will be a part-time contractor position.
 

This opportunity will start as Project Basis working alongside, and directly with, the CEO on two initial pre-defined months-long projects with definitive start and end dates. These projects will require direct input from the Designer to ensure appropriate scope, measurements of success, and expected end goal. Upon successful completion and evaluation, the Designer is expected to continue in the role on an hourly pay contractor basis for ongoing support and design programs.

We encourage collaboration, open communication, and professional growth within the team, and believe that this role presents a unique opportunity to make a significant impact on the company's growth and success.

Key Responsibilities:

• Create and maintain the company's logo and visual identity, ensuring it reflects the brand's essence and values.
• Develop and update brand style guides to maintain consistency in all branding materials.
• Design a wide range of marketing collateral, including brochures, flyers, posters, social media graphics, and digital advertisements.
• Enhance our website's visual appeal and user experience, ensuring alignment with the brand.
• Integrate brand messaging into visual materials effectively.
• Ensure that graphics and imagery enhance the brand's storytelling.
• Develop and implement a comprehensive social media strategy.
• Develop a content calendar outlining post types, frequencies, and scheduling.
• Manage and grow the company's social media communities.
• Define social media goals and objectives, aligning them with overall marketing and business strategies.
• Stay updated on design trends, competitor branding, and industry best practices to keep our brand visually appealing and relevant.

Qualifications:

• Bachelor’s degree or certifications in a related field or equivalent, two to four years of related experience, or an equivalent combination of education and experience
• 3+ years of experience working in and building Wordpress-based websites
• 4+ years of working experience with CSS, HTML, and Javascript
• Proficiency with design tools such as Canva, Figma, Invision, or similar platforms.
• Knowledge of designing for and managing Social Media platforms for growth and brand awareness of companies
• Proficiency in Photoshop, Illustrator, or similar software packages
• Knowledge of trending design tools to ensure workflow and creativity are continuously improving
• Knowledge of graphic design in a cross-platform environment
• Knowledge of SEO (search engine optimization)
• Strong creative and conceptual thinking abilities.
• Excellent attention to detail and time management skills.
• Ability to work collaboratively and communicate design concepts effectively.
   

Preferred Qualifications (but not required):

• Experience working with brand development and management.
• Understanding of brand development, identity, and consistency principles.
• Experience working with clients on a project basis
• Demonstrable digital design skills with a portfolio
• General marketing experience
• Design mobile app interface
• Startup experience

About Explr

Explr works with entrepreneurs, providing financial services and coaching to promote innovation and strengthen their businesses and personal lives, by transitioning them out of the day-to-day grind of running it and helping them to understand their financial structure and the roles they currently play. In Explr, we work with integrity and wisdom, building trust with our teams and clients, to help people who are going through a transitional phase in their business and personal lives. We know our principles and rely on them to help entrepreneurs achieve their personal and professional goals in life.