Public Relations Intern

Public Relations Intern:

Objectives of this role

• Develop media relations strategy focused on high-level placements in print, broadcast, and online channels to increase company visibility
• Build connections with key media organizations and journalists through a mix of traditional, digital, and social channels
• Ensure that our PR efforts serve immediate and long-term business goals
• Forecast news cycles and identify areas of trending public interest
• Understand the competitor landscape and stay ahead of any threat to our brand position
• Establish a media relations plan that has actionable strategies for high-level placements

Press releases & media

• Evaluate and establish a public relations strategy and plan
• Engage with marketing department to ensure that PR campaigns align with strategic goals, growth plans, and new-business opportunities
• Leverage existing media relationships — broadcast, traditional, and online — to land prominent placements
• Pitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunities
• Write timely press releases and media kits, and direct social-media team to communicate proactively

Referral program Development

• Create a database of local clinics, support groups, and their key contacts
• Interact with them to determine if a referral relationship can be established
• Provide resources developed by the marketing team to the organizations
• Ensure marketing and intake teams have referral sources in tracking setup