Marketing Assistant

GENERAL FUNCTIONS

Under the direction of the Member Services & Marketing Director, perform tasks related to marketing and fundraising for various departments. This position requires excellent oral and written communication skills and the ability to perform work with limited supervision and high levels of accuracy.

QUALIFICATIONS

The listed qualifications are representative of the attributes necessary for successful performance of the position. Substitutions of comparable training or abilities, as well as reasonable accommodations for persons with disabilities, will be taken into consideration.

Education, Training and Certifications:

1. Associate or Bachelor Degree in marketing, public relations, communications, or related field.
2. Preference given to individuals with knowledge of website and graphic design.
3. Basic understanding of mass communication and marketing.
4. Stevens Point Area YMCA required trainings.

Technical Knowledge, Skills and Experience: 

1. Full operational understanding of Microsoft Office products. 
2. Ability to use Adobe Acrobat and Adobe Creative Cloud preferred.
3. Knowledge of Canva and Drupal helpful, but not required.
4. Must possess solid knowledge of social media platforms (Facebook, Instagram, and YouTube).
5. Ability to work independently and think creatively.
6. Must have strong and proficient oral communication and writing skills.
7. Maintain confidentiality requirements of the department.
8. Ability to manage time, prioritize, and multi-task in a fast-paced environment.

Proficiencies and Professionalism:

1. Language Skills -- Ability to:
   • Understand general and business communications.
   • Write reports, business correspondence, and marketing materials.
   • Effectively present information and respond to inquiries at an individual or group level.
   • Communicate effectively with media, staff, Y members, volunteers and general public.
2. Mathematical Skills -- Ability to:
   • Determine and monitor program/event budgets.
3. Cognitive Skills -- Ability to:
   • Solve practical problems while considering various impacting factors.
   • Accomplish tasks using creativity and analysis of details.
   • Interpret instructions in a variety of written or oral formats.
4. Work Performance Skills -- Ability to:
   • Organize, prioritize and manage tasks without direct supervision.
   • Work independently, yet cooperatively, balancing department and organizational goals.
   • Be an effective team member.
   • Perform in leadership capacity.
   • Solve problems at a high level.
   • Make good, sound decisions and take decisive action when called to do so.
   • Deal effectively with people at all levels of responsibility including members, staff, and volunteers.
   • Demonstrate willingness to learn, accept responsibility, take initiative, and be flexible.
   • Represent the YMCA in a professional manner both inside and outside of the YMCA through a positive and well-motivated attitude, and support of YMCA programs, mission, and goals.
   • Exhibit the core values of Caring, Honesty, Respect and Responsibility.

ESSENTIAL FUNCTIONS 

Assist or perform marketing and fundraising tasks related to:

1. Communication: mass email communications, direct mail marketing, push notifications and other ways to promote YMCA activities and events. Includes: writing news releases, design of posters, fliers, and bulletin boards.
2. Special Events: Plan, coordinate, and implement successful special events in collaboration with leadership team, including but not limited to recognition event, annual campaign kickoff, golf outing, member events, fitness challenges and races.
3. Advertising: Identify effective advertising media and work within budget to achieve goals. Create marketing plan by working with program directors to identify needs. Create videos and take photographs for use in advertising.
4. Digital Media: Analyzing analytic data, create and manage website content, managing social media posts, and creating and managing Google Ad Grants.
5. Graphic Design: Work effectively to create brand compliant materials and quality products. Have a solid knowledge of brand standards. 
6. Fundraising: Assist as needed with grant writing, donor management, annual campaign, endowment development, and sponsor solicitation. Build successful relationships with, members, staff, program participants, and donors.
7. Assist as needed, with other tasks as assigned by the Member Services & Marketing Director or CEO.

PHYSICAL REQUIREMENTS

Must be able to effectively communicate and actively interact with employees. Must be able to lift and carry supplies up to 50 pounds. Must be able to operate office equipment.