Regional Marketing Specialist

Objectives of the Position: 

Assists the Marketing department in their advertising and promotional efforts. Deliver effective marketing programs that will help our reputation and growth in United States & Canada. Contributing to supporting the implementing of effective marketing strategies.

Principle Accountabilities: 

• Support with the strategic direction for marketing campaigns to increase brand awareness, leads, and establishing Rhenus as the preferred brand in North America.
• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events.
• Support regional digital media campaigns aligned with business goals.
• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Investigate the performance of Rhenus marketing campaigns and strategies through evaluating key performance metrics.
• Support the creation of innovative content for cases studies, blogs, landing pages and website content.
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
• Performing market analysis and research to analyze competitive landscape.
• Collecting quantitative and qualitative data from marketing campaigns.
• Supporting the marketing team in daily administrative tasks
• Preparing and working on promotional materials: flyers, brochures, marketing collateral material and presentations; giveaways and merchandising.
• Creating and maintaining tracking reports of digital and traditional marketing efforts.
• Monitoring social media channels.
• Handling social media calendar.
• Assisting in planning and staffing of trade shows, conferences, and events.
• Providing administrative support to marketing staff when required 

Skills, Education, & Work Experience/Requirements

• Proven experience as marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.
• Demonstrable experience in marketing data analytics and tools.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)
• Exceptional communication and writing skills.
• Commercial awareness partnered with a creative mind.
• BSc/BA in marketing, communications or equivalent.
• Strong organizational skills and attention to detail.
• Copywriting skills 
• Excellent analytical and project management skills.
• An ability to multitask and perform under tight deadlines.
• Ability to work well on a team.
• LANGUAGE(S): Professional proficiency in English & Spanish required