Social Media Strategist Job ID 75871

Make a difference in the lives of Minnesotans.

The work you’ll do is more than just a job. Join the talented, engaged and inclusive workforce dedicated to creating a better Minnesota.

Job Summary

As the Minnesota Pollution Control Agency’s social media strategist, you will oversee, develop, implement, track, and optimize the agency’s social media efforts to position the agency as a trusted partner and advocate for Minnesota's environment. Responsibilities include developing and implementing overall strategy for the agency's social media channels, writing and publishing content across all social channels, including monthly social media plans that utilize paid and organic campaigns to increase awareness and engagement in agency-wide initiative. As part of the agency's Communications and Outreach team, this position will partner with communications professionals as well as with content experts and influencers, to identify and develop engaging content and effective integrated cross-channel campaigns. They will contribute to the agency’s video production strategy and service to maximize the use of multimedia assets. This position reports to the assistant director of communications. 

Qualifications

Minimum Qualifications

Candidates must clearly demonstrate the following qualifications:

Three (3) years of professional-level experience developing integrated communication campaigns for an organization through social media platforms (e.g., Twitter, Facebook, Instagram).

Demonstrated experience in overseeing social communities, identifying and managing growth strategies, measurement, engagement campaigns, and content strategy.

Experience developing and executing paid marketing campaigns, evaluating analytics, and reporting out to internal partners and leadership.

Excellent writing skills, with demonstrated experience writing for social platforms. 

Ability to stay updated on industry trends and incorporate emerging technologies into work products.

The Minnesota Pollution Control Agency will not sponsor applicants for work visas. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Preferred Qualifications

Experience planning and placing social media contents using Facebook Ad Manager, online radio and other social channel dashboards.

Experience recommending and/or implementing social media campaigns for community engagement and outreach.

Strong research skills and ability to translate complicated topics or research into easy-to-understand and engaging content.

Demonstrated experience in visual storytelling techniques and video editing.

Understanding of risk communication and crisis communication strategies.

Additional Requirements

This position requires successful completion of the following:

Application materials must include online links to two work samples. Please select two work samples that demonstrate your skills and abilities to perform in this role. Candidates selected for in-person interviews will also be required to complete a timed communication exercise. 

Position duties may require travel, but driving is not a minimum qualification or essential function of this position. Employees who may drive for state business will need their driver’s license checked prior to operating a state vehicle.

About Pollution Control Agency 

Our mission is to protect and improve the environment and human health. We work with many partners (citizens, communities, and businesses, all levels of government, environmental groups and educators) to prevent pollution, conserve resources, and to help ensure polluting does not have disproportionate impact on any groups of people. We emphasize work-life balance with flex schedules, compressed schedules, and options to telework for some positions.