Manager of Digital & Social Creative

JOB SUMMARY:

Manage the Packers Digital & Social team’s creative direction, elevating the brand's digital presence and enhancing fan engagement through innovative visual content. Responsible for leading the art direction of all Packers digital & social platforms and spearheading the production of digital & social videos, creating compelling and visually stunning content that resonates with the Packers’ passionate fan base.

JOB RESPONSIBILITIES:

• Develop and maintain the visual identity and design guidelines for all of the Packers’ digital and social media platforms.
• Conceptualize and create eye-catching graphics, illustrations, and images that align with the team's brand and messaging.
• Develop and execute creative content strategies that drive fan engagement and loyalty across digital and social platforms.
• Stay up-to-date with industry trends, emerging technologies, and best practices to keep content fresh and relevant.
• Collaborate with the social media team to ensure that visual content is consistent with the team's brand and resonates with the team's target audience.
• Create and optimize graphics and visuals for use in social media posts.
• Work closely with cross-functional teams, including Broadcast & Game Presentation, Brand & Marketing, Community Outreach, and Sales & Business Development, to integrate creative strategies into the overall brand and messaging.
• Manage multiple projects simultaneously, ensuring deadlines are met and quality is maintained.
• Supervise and direct creative freelancers and external agencies as needed.
• Plan, shoot, edit, and produce high-quality digital video content for various platforms, including social media, the team website, and mobile apps.
• Collaborate with the broadcast team to create compelling video narratives that tell the team's story and engage fans.
• Monitor the performance of digital and video content through analytics tools and develop insights to guide future creative decisions.

JOB QUALIFICATIONS:

• Undergraduate degree (preferably in graphic design, visual arts, or a broadcast-related field).
• A minimum of five years of experience with digital media, video production, or digital creative direction.
• Strong knowledge of social media platforms, trends, and best practices.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects (or related software).
• Proficiency in video production and editing.
• Excellent project management and organizational skills.
• Ability to work in a fast-paced, collaborative environment.
• Passion for sports, particularly NFL football, is a significant plus.
• Knowledge of the Green Bay Packers’ organization, the NFL, and football is a plus.
• Availability to work extended hours, weekends, and holidays as needed, depending on game schedule and events.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Ability to sit for extended periods of time.
• Ability to remain in a stationary position for periods of time.
• Ability to focus on projects for periods of time.
• Occasionally lift and carry up to 25 pounds.
• Operates in a professional office environment.
• Role routinely uses standard office equipment.

SUPERVISES: This position does not have any supervisory responsibility.

SUPERVISED BY: Assistant Director of Digital

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

This job description has been approved by management. This job description is not designed to cover or contain a comprehensive listing, and duties and responsibilities may change at any time with or without notice.

All resumes submitted will be reviewed and selected qualified candidates will be contacted for an interview.