Digital Marketing Specialist I

BAPI is looking for a Digital Marketing Specialist I for our main office in Gays Mills, WI. BAPI is a premier sensor manufacturer for HVAC/R, specializing in sensors for temperature, humidity, pressure, wireless and air quality monitoring. We are locally owned, with employees located throughout the continental US, Canada, the UK, and Germany and we serve customers around the globe in over 40 countries. Over the past 25 years, BAPI has forged a place in the HVAC/R industry with our area of expertise focused on advanced sensor technology for HVAC & R applications

Position Summary: The Digital Marketing Specialist I (one) adds value to BAPI and the Marketing Team by creating and implementing effective digital marketing collateral to help promote BAPIs image and brand globally through digital media sources. This role must develop print and online marketing content across both domestic and international marketing channels, perform ad copywriting and content creation to support culturally competent online marketing campaigns, have advanced knowledge of graphical tools (ex: Adobe CC suite), and create assets for marketing campaigns and maintain them over time.     

Principle Responsibilities:

Create and implement effective digital marketing content to support BAPIs expansion to international markets

1. Create graphic materials to support the needs of our tradeshow and travel schedule
2. Develop and maintain digital content for printed materials such as catalogs, brochures, flyers, signage, business cards, etc.
3. Develop creative copy for websites, blogs, social media, email, digital and print advertising, product marketing collateral, research, social media, and other forms of marketing copy
4. Maintain awareness of new and culturally competent marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques
5. Contributing to department collaborative creative ideas & strategy planning sessions as well as contributing to keeping a modern standard to the brand’s front-facing design

Coordinate / support the creation of social media digital content in various forms (e.g. website? blogs? video content, press releases and podcasts)

1. Develop culturally targeted social media content, content scheduling/calendars for a variety of social media platforms, such as Facebook, LinkedIn, YouTube, or other approved platforms
2. Coordinate with teammates on ways to enhance online visibility and social engagement
3. Capture, archive and post relevant company event content on appropriate social media platforms
4. Report metrics for various campaigns to determine effectiveness

Website Management & Design including updates, enhancements and ecommerce

1. Develop and update content for use on all web entities
2. Assist in maintaining website ecommerce data
3. Seek opportunities for improvements or advancements on the visual and written presentation of the website’s content and user experience

Search Engine Optimization (SEO)

1. Implement a working knowledge of SEO standards and practices and apply to content within the public facing website(s)

Maintains industry knowledge by attending educational workshops or classes; reviewing related publications; establishing networks.  

Contributes to team effort by accomplishing related results as needed, including special projects and tasks as delegated supervisor.

Requirements

Education Requirements (R/Required, P/Preferred):

(P) Associate’s Degree, Trade or Technical School

(P) Bachelor’s Degree 

Degrees Preferred: Marketing, Communications, or Business Administration/Management with emphasis in Marketing       

Training, Skills, Knowledge and Experience

Specific Training in this field (R/Required, P/Preferred):

1. (R) Demonstrable skill with Adobe Creative Suite Software (InDesign, Photoshop, Premiere, Illustrator, XD, Dimension, and Acrobat) as well as Microsoft Office Suite
2. (R) Experience managing social media platforms including Facebook, LinkedIn, YouTube or other approved media platform
3. (R) Ability to understand a technical product and industry
4. (R) 1 years of experience in a marketing department or equivalent

Experience/Knowledge in this field (R/Required, P/Preferred): 

1. (R) Well-developed writing ability and excellent grammar
2. (R) Proven ability to handle multiple projects simultaneously

General Experiences/Knowledge/Skills: 

1. Culturally Competent
2. Exceptional communication skills, demonstrated ability to communicate respectfully, culturally competent and collaboratively
3. Excellent Ability to communicate in verbal, written and electronic forms in a professional manner when working with employees, vendors and company contacts

Authority:

Decision Making:       Direction given based on Marketing Strategy/Objectives

Financial Authority:    None

Supervisory Responsibility: None

Working Conditions:

• Standard office and light industrial environment. Open office space; shared with others.
• Wear safety glasses, ESD lab coats and closed toe shoes in specific locations in the facility

Physical efforts (e.g. standing, sitting, walking, repetitive lifting, bending stooping, or other physical effort required and how much):     

• Sit at a computer for long periods of time - Daily
• General mobility throughout facility   Daily

Domestic/International Travel:       None

Extensive hours:     As needed to finish tasks and meet project deadlines

An offer of employment is contingent upon the final candidate passing a criminal background check and a reference check process.

This position offers a Monday through Friday dayshift schedule. BAPI does not offer evening shifts/schedules and we are closed on the weekends. Must be authorized to work in the U.S. Sponsorship is not available for this position.

BAPI offers paid time off (PTO) after 90 days of continuous employment, in addition to eight paid holidays. We also offer competitive wages, health, dental, vision, disability and life insurance benefits, an onsite gym facility and a 401(k) plan with company match. In addition, for those who accept the employer sponsored healthcare, BAPI provides assistance from an employer sponsored fund, an HRA, to assist employees to pay medical co-pays / coinsurances.

If you are unable to apply online and require alternative methods of application or screening, please contact BAPI Human Resources: 608-735-4800 ext. 322

BAPI is an Equal Opportunity (EOE)/Veterans/Individuals with Disabilities/LGBT Employer committed to creating an inclusive environment for all employees