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Director of Communications

Butte County Office of Education
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March 18, 2024

                                         

RECRUITMENT ANNOUNCEMENT

 

JOB TITLE:                   Director of Communications (928)

 

BCOE is simultaneously recruiting for a Communications Officer & Director of Communications.  The recruitment for the Communications Officer & Director of Communications will be merged for the interview and hiring process. 

The successful candidate may be hired from either level. 

 

WORK YEAR:               Full time: 7.5 hours per day/Monday – Friday, 8:00 am – 4:30 pm/       12 months/260 days annually (Prorated upon hire)

                                                                        

START DATE:               As soon as possible after interview 

            

SALARY:                      Salary Schedule 16, Range 35, $109,353.40 - $139,578.40 annually. Effective July 1, 2024, $114,823.80 - $146,559.40 annually.  This position is exempt from overtime.  Placement is dependent on experience.  Annual stipend pay: Master's $750 or Doctorate $1,250 (Salary and stipend prorated upon hire).

 

BENEFITS:                   Generous benefits package that includes Medical, Dental, and Vision for employee and dependents. Vacation and sick leave accrued.  15 paid holidays annually.  Employer-paid life insurance.  This position qualifies for CalPERS retirement. The employee contribution rate for CalPERS is either 7% or 8% of monthly earnings depending on the membership date. This position also contributes to Social Security. The contribution rate for Social Security is 6.2% of monthly earnings.

 

AREA OF                      Superintendent’s Office

ASSIGNMENT:             Oroville, CA 

 

DEADLINE:                  This position is open until filled; to receive full consideration, please apply by Wednesday, April 3, 2024 at 4:00 PM

DEFINITION:

 

Under the direction of the Superintendent, the Director of Communications develops and implements strategic communications, public information, marketing, and awareness activities to increase the value of the County Office of Education programs and services for internal and external audiences.  The Director of Communications focuses on establishing community-based relationships with school districts/county offices of education, government entities, and non-profit organizations to enhance opportunities for youth in the county. The Director of Communications manages Butte County Office of Education’s (BCOE) social media, branding, and public information activities and oversees, trains, and coordinates BCOE-affiliated social media platforms managed by BCOE employees. The Director of Communications coordinates with the County of Butte Public Information Office when necessary and oversees media preproduction, production, and web services management. In addition to direct responsibilities with the County Office, the Director of Communications provides technical support and advice to Butte County districts and charter schools for their public information needs. The Director of Communications works closely with Cabinet as an advocate and advisor for their programs, services, and needs. 

EXAMPLES OF DUTIES: (May include, but not limited to, the following)

 

  1. Prepare an overarching strategic communications plan
  2. Work with designated BCOE, Butte County District, or Charter School staff on matters of crisis to manage safety and appropriate information dissemination, messaging, and rapid management to ensure a timely and accurate flow of information
  3. Oversee and coordinate organization-wide development and implementation of advertising and marketing plans, including approval; maintain and expand the BCOE “brand;” oversee, and coordinate with division heads, departments, and programs in the development of specific marketing, advertising, promotional, and public relations campaigns and materials utilizing the Research, Planning, Implementation, and Evaluation (RPIE) method and retain final approval
  4. Assist the Superintendent, BCOE Cabinet, and management team, in responding to and crafting proactive news while also being responsive to media, elected officials, and the public at large
  5. Execute and oversee the creation and production of communication projects, not limited to preparing, conducting, and/or disseminating a wide variety of public information regarding BCOE business, including news releases, press conferences, interviews, public service announcements, articles, special presentations, and related materials
  6. Provide tactical communication training and one-on-one support to the BCOE Cabinet and management team
  7. Work closely with BCOE Cabinet and management team to coordinate or promote programs and services
  8. Perform research and use data analytics and business intelligence to support programs and services by raising awareness, demonstrating efficacy, revealing needs, or refining the approach
  9. Serve as a resource to Butte County Districts and Charter Schools for their media/public information needs
  10. Establish and maintain appropriate social media platforms, recognizing the uniqueness of each of the different audiences for each platform
  11. Coordinate internal communications and other activities to enhance employee relations; provide technical support and consultation to BCOE administrators and the Board of Education
  12. Serve as a resource to Cabinet and attend Cabinet meetings as requested
  13. Interpret educational issues and BCOE positions on issues to media and public; develop and maintain primary media contacts and activities
  14. Make recommendations to help program administrators coordinate existing BCOE services
  15. Direct BCOE-wide image and branding efforts and ensure compliance with institutional graphics standards, including Web Content Accessibility Guidelines (WCAG); review various publications for clarity, format, content, and conformity to printing and graphic standards
  16. Create and edit information for the web and regularly update web content, ensuring accessibility
  17. Direct, coordinate, or implement communication projects
  18. Direct and supervise communication staff and interns
  19. Prepare reports, media releases, and regular news summary communications for stakeholders
  20. Complete special projects and assignments as assigned
  21. Assists, as requested, with publicizing and the coordination of County Office events

 

QUALIFICATIONS:


Knowledge of:

  1. Principles and practices of developing and maintaining effective public and community, media, and school relations
  2. Exceptional oral and written communication skills that translate into accurate, succinct communications taking into consideration various communication/social media platforms
  3. Communication in critical situations (orally and in writing), preparing detailed, accurate reports as well as correspondence and media releases
  4. BCOE programs and services
  5. Butte County school districts and charter schools
  6. Federal and State education initiatives and trends
  7. Social media platforms including, but not limited to, Facebook, Instagram, YouTube
  8. Schools accountability systems and measures
  9. Technology currently available to collaborate and communicate information digitally
  10. Data management and analysis principles, practices, and tools
  11. Strategies to plan, organize, and direct communication services and training internally and externally

 

Ability to:

  1. Listen, observe and identify challenges - recommend new and innovative ways to address them
  2. Effectively use technology tools for data mining, project management, and digital communication
  3. Meet short time frames and be responsive to urgent requests and issues
  4. Perform under pressure and in crises
  5. Work with minimum supervision
  6. Apply excellent interpersonal and communication skills
  7. Lead projects and people
  8. Analyze and merge complex datasets for data visualization
  9. Work productively, creatively, with persistence, and with independent initiative
  10. Establish networks and positive working relationships within BCOE, including elected officials, school districts and charter schools, and community leaders
  11. Provide direct assistance, technical expertise, and information to administrators and BCOE staff
  12. Operate a digital camera, video recorder, and other related equipment
  13. Be proficient in the operation of a computer and software programs that facilitate various forms of communication
  14. Develop digital content which conforms to the latest WCAG guidelines for accessibility, as well as identify and remediate non-conforming content
  15. Schedule and effectively supervise the work of others
  16. Estimate time, materials, and cost of communication projects

 

EXPERIENCE AND TRAINING:

  1. Experience that demonstrates the ability to perform the duties described above. Typically, this would include a combination of the following:
    1. Bachelor’s Degree from an accredited college or university; degree in communications, public affairs, journalism, or a related field is preferred
    2. Five (5) years’ experience and demonstrated competence in marketing and brand strategy, communications, and web content
    3. Experience in project management and coordination of human capital
  2. Experience in a county office of education and school district coordination highly desirable
  3. Possession of, or willingness to obtain, Accreditation in Public Relations (APR) certification

PHYSICAL REQUIREMENTS: 

 

Occasional (less than 25%) 

Ability to bend and twist, stoop, and kneel

Ability to lift 30 pounds 

Ability to carry 15 pounds 

Ability to stand for extended periods of time 

 

Often (25 – 50%) 

Sufficient mobility to move about an office 

 

Very Frequent (76%) 

Ability to stand and move around an office

Ability to work at a desk, conference table, or in meetings of various configurations 

Ability to see for purposes of reading and creating printed matter and digital images and observing staff 

Ability to hear and understand speech at normal levels 

Ability to communicate so others will be able to clearly understand 

Ability to operate office equipment 

Ability to reach in all directions 

 

Reasonable accommodation may be made to enable a person with a disability to perform the essential functions of the job. 

 

NOTE: This list of essential functions and physical requirements is not exhaustive and may be supplemented as necessary in accordance with the requirements of the job.

 

OTHER:

 

  1. To comply with the Immigration Reform and Control Act of 1986, all new employees must provide proof of identity and authorization to work in the United States.
  2. FINGERPRINTING FOR CONDUCTING A BACKGROUND INVESTIGATION IS REQUIRED and completed upon offer of employment.

 

TO APPLY:                         Visit:  https://www.edjoin.org/Home/JobPosting/1910801

 

                                              Online applications only; no paper copies will be accepted.  All online applications must be accompanied by the following attachments; 

                                              

Incomplete applications will not be accepted

 

  1. Cover Letter 
  2. Resume
  3. Three letters of recommendation required, current letters preferred

 

Email: phancock@bcoe.org 

 

Affirmative Action/Equal Employment Opportunity/Handicapped IX Employer

Deaf individuals may use the toll-free California Relay Service (CRS). If you have a TTY: (530) 532-5650. If you do not have a TTY: 1-800-735-2922. Upon CRS connection, ask for 530-532-5785 for more information about this recruitment.