Product Marketing Intern
INROADS is partnering with Pearson/GED Testing Services for Summer Internships. Apply today!
Eligible candidates must have a 3.0 minimum cumulative GPA, be a U.S. Citizen or Permanent Resident and CANNOT graduate before 12.2024. Online application https://inroads.org/apply/ must be received within 24 hours of receiving resume for internship of interest.
INROADS (www.inroads.org) is a nationally recognized nonprofit organization that gives high-potential future executives from culturally, ethnically, and economically diverse backgrounds a competitive advantage in their careers. We provide unparalleled networking opportunities with career-minded peers; year-round professional coaching and guidance from managers; and professional development. We also provide management training that includes career related, paid internships with some of America's top companies. We are seeking undergraduate candidates for paid summer internships with our 200+ corporate partners.
About the Role:
We are looking for a talented product marketing intern to help us grow traffic and sales for our online store, supporting GED learners and teachers. The GED Marketplace hosts approximately 35-40 products from a variety of GED test prep publishers, and we’d like to expand our customer base through a variety of awareness strategies, including:
- Social Media posts and promotions
- Email marketing
- Online advertising
- Influencer campaigns
- Affiliate marketing
The product marketing intern will work with the product team to identify goals for the marketing campaign, track data to determine what’s working and not working, and help create original text for social media posts and email copy, and possibly short form video content.
They will also talk with publishing partners, influencers, and potential strategic partners for affiliate agreements, and interface with a variety of departments within GED Testing Service, including the Marketing Department, Operations, Technology, and others. They will monitor posts, report on campaign success, and research competitors for best practices.
The product marketing intern should have good communication and basic copywriting skills. They will report to the Product Director who will guide them on the goals for the summer internship, help them set measurable success metrics, and introduce them to people within the business to drive product marketing activities. At the end of the internship the product marketing intern will have run a small campaign and reported the outcomes to the department.
Requirements:
- Some experience in content management
- Basic copywriting skills
- Ability to deliver creative content (text, image and video)
- Proficient in MS Office (Excel and PowerPoint, in particular)
- Familiarity with content scheduling tools
- Web design capability is desired, but not required
- Great written and verbal communication skills
- Sophomore, Junior or Senior