Digital Marketing

The Digital Marketing Specialist will develop messaging, positioning and content for YouLand’s Real Estate loan products. This role requires a combination of technical and finance knowledge to obtain a deep understanding of our products, combined with the marketing skills to effectively communicate product capabilities and benefits across a wide variety of asset types. You'll conceive and develop innovative marketing programs that drive demand. The ideal candidate is strategic, always uses data to make decisions and optimize marketing spend/tactics, and has a strong bias towards execution.

Key responsibilities

Launch integrated campaigns. Partner with YouLand’s engineering team to acquire new audiences through highly engaging digital and social ads, email, paid search and editorial content.

Brainstorm new features and products that help us better serve customers.

Design compelling nurture, retargeting and winback programs leveraging email, display and landing page assets.

Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.

Requirements

Bachelor’s in business or marketing.

Very strong written communication skills.

Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

About YouLand

YouLand is a fintech company that focuses on US real estate assets. Constructing fully automated risk control engine with data analysis, and machine learning, we are building a 100% standardized online loan application and approval service platform, providing loan service to all users in the US and overseas. We aim to provide the best user experience with the fastest approval speed within a couple of simple steps.