Marketing Coordinator

Looking to make a difference in an innovative and dynamic non-profit agency? UCP of Central Florida unlocks the potential of thousands of children each year at our campuses, pediatric therapy clinics and parent support programs.

What UCP Offers

Our mission at UCP is to empower children with and without disabilities to achieve their potential by providing individualized support, education and therapy services in an inclusive environment. When you join UCP of Central Florida you partner with a team that is making a positive impact on the futures of our children. For over 60 years, we have been dedicated to enriching the lives of children of all abilities across Central Florida as 8 campuses: Downtown Orlando, East Orlando (near UCF), Kissimmee, Pine Hills, Lake Mary, and Winter Garden.

UCP of Central Florida offers a competitive benefit package available to all employees! Some perks to being a UCP Team Member may  include: health insurance (free option after the first year), dental insurance options, free life insurance, paid time off, discounted on-site childcare, 403B/Retirement match, short & long term disability, and support in continuing your education.

Job Summary:

The Marketing Coordinator supports the development and delivery of the marketing and communications activity of UCP of Central Florida.

Job Responsibilities:

1. Generate and implement strategies to increase awareness for UCP within all of its target constituencies with a particular emphasis on growing brand awareness for potential students and team members including visiting referral sources.
2. Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, fundraising events, social media, and content marketing.
3. Create and distribute a monthly digital Parent Info and Resource Newsletter and also e-blasts as needed.
4. Assist in the creation, editing, publishing, and sharing of blogs, website updates, press releases and social media content that builds meaningful connections and encourages families, potential team members and other stakeholders to engage with UCP.
5. Assist in creation of video scripts/production.
6. Visit campuses/work with campus teams to identify and write engaging stories that showcase our students, team members and volunteers.
7. Assist in the creation of graphic elements.
8. Order and keep an inventory of promotional materials ready for use/coordinate other marketing material ordering and delivery.
9. Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in students, new team members, volunteers, and donors.
10. Perform research on competitors, market trends, digital trends, and social media and make recommendations.
11. Maintain designated KPI and other required reports.
12. Attend and assist in the coordination of community engagement events.
13. Attend and support UCP Fundraising Events
14. Other responsibilities as assigned.

Qualifications

Education and Training: 

• Bachelor's degree in public relations, marketing, Design, Digital Media, Communications, or related field preferred.

Minimum Experience:

• Strong writing and verbal communication skills.
• Strong computer skills including Microsoft Office suite.
• Experience writing press releases/social media content and blogs/newsletters.
• Working knowledge of Adobe Suite, particularly InDesign and Photoshop.
• Willingness to learn other programs (Training will be provided)
• Understanding of and interest in digital marketing/social media.
• Ability to multi-task/strong organization and time management skills.
• Experience in video production preferred.
• Story Teller—Able to tell the story of UCP in effective, creative, and innovative ways.
• Results Driven – able to focus on achieving targeted results.
• Prefer experience generating referrals for a school or similar type of setting.