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E-Commerce Associate

Archived 2/11/25
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Job Posting/Description:

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing, and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Job Title:  E-Commerce Associate

Compensation: $18-23 an hour

Summary:  The e-Commerce Associate will execute marketing and merchandising related tasks to help drive sales and improve website performance. This is an entry-level role where we will train and develop you to hone your skills in all aspects of e-Commerce. It’s a great opportunity for someone who is hungry to learn, eager to contribute,  and wants to develop a strong career path in e-Commerce.

 

Key Job Responsibilities include, but not limited to:

  • Execute marketing and merchandising tasks across multiple aspects of the online business, including: email marketing, SMS marketing, paid search, paid social, affiliate marketing, loyalty and product set-up and optimization.
  • Build and deploy emails and SMS messages, including collecting assets and building audience segments.
  • Drive programs to grow customer email and SMS lists
  • Optimize email and SMS performance
    • Update existing content to ensure accuracy, relevancy, mobile-friendliness and UX; 
    • Maintain the promotional calendars and oversee the execution of all promotional events and activities, including; setup, pricing, and related content plans;
    • Update and maintain website merchandising & building collections;
    • Learn to use website analytics and reporting tools to help optimize the online business;
    • Set up discount codes for promotions

 

  • Day-to-day website maintenance:
    • Create & build site themes;
    • Maintain the website including: updating digital assets, improving UX, SEO optimization and overall site visitor experience;

 

Opportunities for Growth:

  • Partnering on development and execution of new ideas
  • Providing recommendations on promotions and clearance opportunities to maximize profitability
  • Monitoring and report on performance trends; dive deep into the data to proactively identify trends, behaviors, and opportunities to provide actionable insights and identify new opportunities
  • Managing relationships with external venders.
    • Email/SMS provider, Loyalty provider, Product Review provider, Paid search provider and other 3rd party service providers;
  • Managing product launch calendars and coordinate with other Vida teams to ensure all styles launch on time and accurately.
  • Working closely with broader Marketing and e-Commerce teams to gather requirements, establish timelines and schedule site updates based on promotional calendar
  • Providing analysis to arm the Marketing, Merchandising, and Planning teams to make informed decisions. 
  • Collaborating with graphic designers to improve usability of site content and to keep the site looking fresh

Qualifications:

  • Must be eager to learn new skills, contribute to the growth of the business, and become knowledgeable in e-Commerce. 
  • Must be a success-driven individual who is hardworking with a passion for getting things done.
  • Detail oriented and organized.
  • Excellent communication skills.
  • Ability to manage multiple projects at once and change priorities as needed.
  • Ability to work quickly and accurately in a fast-paced environment.
  • Desire to take ownership, and willing to roll up your sleeves to deliver results.
  • Strong computer skills; Excel knowledge preferred.
  • College degree preferred but not required.
  • Team player mentality; willing to work in a highly collaborative approach, managing multiple competing priorities and assignments.