Website Copywriting Intern (Summer Internship)

Website Copywriting Intern (Paid Internship)

Summary of Responsibilities:

The website copywriting intern will be assigned various projects, which include drafting and editing compelling and engaging content for the W&SFG website as well as helping to improve the customer experience, increase website traffic, and ultimately, generate sales. The intern will work collaboratively with customer experience, user experience, search engine optimization, and content team members. This individual will obtain direct exposure to Western & Southern Financial Group (W&SFG) management and be a key member of the M&DCoE team.

Position Responsibilities:

• Content Strategy: Participate in content strategy planning meetings, offering input and ideas for upcoming content needs or campaigns.
• Content Creation: Write and edit content for the company's website and associated marketing materials. This includes developing copy for web pages, blog posts, email campaigns, and other digital marketing materials.
• SEO Optimization: Research and apply SEO and on-page best practices to web copy to improve visibility on search engines, including keyword research and on-page optimization.
• Research: Conduct industry-specific research to support content development. This might include learning about products, services, target audiences, and competitors to craft effective copy.
• Brand Consistency: Ensure all written content aligns with the company's brand voice and style guide.
• Proofreading: Edit and proofread copy to ensure clarity, proper grammar, spelling, and punctuation.
• Collaboration: Work with the marketing and design teams to understand project requirements, create compelling copy, and improve user experience.

Selection Criteria:

• Proven cumulative GPA of at least 3.2 out of a 4.0; 3.5+ preferred.
• Demonstrated excellent written and verbal communication skills.
• Proven general knowledge of the functions of copywriting with strong copyediting and proofreading skills.
• Demonstrated ability to coordinate multiple projects simultaneously and complete assigned tasks accurately and on a timely basis.
• Proven examples of motivation and proactive personal development.
• Demonstrated successful experience in problem-solving situations.
• Strong team player with a cooperative, positive attitude.
• Strong interest in digital marketing and customer experience.

Work Setting:

• Works in an office setting and remains continuously in a stationary position for long periods of time while working at a desk, on a computer, or with other standard office equipment, or while in meetings.

Educational Requirements:

• Working toward Bachelor's degree, preferably in Communications, Marketing, Journalism, or related field.
• Between junior & senior year, preferred.

Computer Skills and Knowledge of Hardware & Software Required:

• Working knowledge of Microsoft Office (Word, Excel, and PowerPoint)
• Some knowledge of SEO and digital marketing techniques.

Certifications & Licenses (i.e., Series 6 & 63, CPA, etc.):

• None required.

Position Demands:

• None.