Marketing Data Analyst
The Marketing Data Analyst is responsible for supporting the Omnichannel & Marketing department in regard to analytics, reporting, and customer segmentation. Primary responsibilities will include reporting setup, creating ad hoc reports, and maintenance of reoccurring reports to create actionable insights for various marketing teams.
Job Functions:
- Compile, organize, and reconcile data for a variety of teams and areas
- Translate raw data and marketing results into easy to understand findings
- Collaborate and partner with teams from multiple departments for reporting, metrics, and recommendations
- Develop reporting dashboards and tools for digital marketing and e-commerce site performance on a daily, weekly, quarterly, and annual basis
- Partner with business stakeholders to analyze marketing campaigns for effectiveness and develop data informed actions that lead to improvements in campaign sales
- Provide ongoing analysis and reporting of sales and margin drivers, identifying root causes, and opportunities to drive incremental growth
Skills/Qualifications:
- Bachelor's degree in marketing, marketing research, business or equivalent
- Excellent analytical skills with demonstrated experience turning data into actionable insights
- Inquisitive and in constant pursuit of innovative ways to drive results
- Ability to manage projects, be organized, and set clear priorities
- Excellent written and verbal communication skills