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Public Relations Agent #1421

City of Miami
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Nature of Work:
This is professional responsible public relations work and writing of public relations and/or public information material for the City of Miami, or a department; editing may be required. 
 
Work involves, but not limited to, serving in a public relations liaison and outreach capacity between the City Department and visiting agencies, residents, organizations, or with existing community groups. Also involves writing and editing public relations public information, and/or marketing material for or about the City of Miami, or a department function/service. An incumbent in this position uses all means of communications, including, but not limited to in-person meetings, newspaper, television, and social media. All work is performed applying marketing and public relations practices and techniques, exercising considerable independent judgment and discretion. This individual may act as an official greeter or host, when authorized by the Department Director or designee. This position differs from higher level positions based on the department. General supervision is received from the Director or designee.

Essential Functions
Organizes a departmental marketing and/or public relations program under the direction of the Department Director or designee. 
 
Acts as a public relations liaison between Department and the media, visiting individuals and organizations as well as with existing community groups and citizens.
 
Organizes and arranges, when advisable, public appearances and speaking engagements for departmental personnel.
 
Creates, manages, and maintains media platforms, including social media, and web development. 

Writes drafts of articles, marketing materials, pamphlets, news releases, community outreach and engagement letters, etc., on various topics intended to promote municipal projects, facilities, events, or departments; prepares layouts; and may have to edit individually assigned projects.
 
Arranges television, radio, and newspaper interviews as needed.
 
Pitches story ideas relating to the City of Miami or a department to the news media.
 
Attends department and community meetings to gather input and provide information on municipal projects, facilities, events, services, or departments. 
 
Prepares PowerPoint presentations and informative materials for workshops and various meetings. 
 
Assists in promoting events to the community through proper community outreach and engagement.
 
Responds to residents’ inquiries via e-mail, telephone, and in-person, using independent judgement to develop appropriate responses and follow up; identifies sensitive community issues. 

Assists in the logistics and implementation of the department’s participation at community meetings, project groundbreakings, ribbon cuttings and other related events.
 
Develops brochures, calendars, pamphlets, and other related material; selects artwork, does the editing, layout, and coordinates distribution.
 
Is assigned special community relations projects by the Department Director or designee.
 
Coordinates and responds to public record requests. 
 
Develops and coordinates marketing strategies. 
 
Supervises staff as required. 
 
Performs higher level administrative duties. 
 
Performs publicity writing.
 
May function as an interpreter or translator for non-English speaking residents.
 
Performs other related work as required.

Minimum Requirements:
Bachelor’s degree in Business/Public Administration, Marketing, Public Relations, or a closely related field, and four (4) years of experience in marketing or public relations.

A Valid Driver’s License from any state (Equivalent to a State of Florida Class E) may be utilized upon application, however prior to appointment a State of Florida Driver’s License (Class E or higher) must be presented to the Department of Human Resources and must be maintained valid throughout employment. Ability to read and write in Spanish is highly preferred.
 
OR
Equivalent combination of education and experience beyond a high school diploma or its equivalent and two (2) years of the required experience.
Documentation Requirements
PLEASE READ CAREFULLY.
 
Applicants, including City of Miami employees, must upload and submit attached copies of the following documents with the employment application. Please be sure to attach all required documents to your employment application each time you apply. Uploaded documents remain in your online profile but they will not attach automatically and you will be deemed ineligible without the proper documentation.
 
ALL DOCUMENTS SUBMITTED MUST BE CLEAR, LEGIBLE, AND IN PROPER FORMAT. 
 
THE FOLLOWING DOCUMENTS ARE REQUIRED AT TIME OF APPLICATION AND ARE ACCEPTABLE FORMS OF PROOF:
 
1. Proof of education: Bachelor’s degree in Business/Public Administration, Marketing, Public Relations, or a closely related field. Foreign diplomas/degrees must be submitted with a credential evaluation report from an approved credential evaluation agency*. Translations of diploma/degrees are not accepted. If degree/diploma does not reflect the academic major on its face, transcripts must be submitted. If submitting transcripts, submitted transcripts must include the following: student's name, school name, number of credits, degree completion, and major. Audit/Academic reports are not accepted as substitutions for college transcripts.
 
To qualify under the equivalency clause, applicant must provide proof of education in one or more of the following applicable forms: High School Diploma or its equivalent or a transcript showing 60 college credits or an Associate's degree or higher.

*Approved Credential Evaluation Agencies:
Credential evaluation reports showing the United States equivalency for academic credentials earned in other countries may be provided by:

For additional list of approved credential evaluation agencies visit the Florida Department of Education 

2. Copy of valid Driver's License from any state (Equivalent to a State of Florida Class E) may be utilized upon application, however, a State of Florida Driver's License (Class E or higher) is required at time of appointment and must be maintained valid throughout employment.

It is the applicant's responsibility to ensure that all required documents submitted with the employment application are in a format that is acceptable, clear and legible for eligibility determination or risk being disqualified.

Applicants, including City of Miami employees, must completely detail their work experience on the employment application or risk being disqualified. Resumes are not required and will not be reviewed in place of the employment application.

It is the applicant's responsibility to update their online profile with personal data, work experience, education, and certifications, when submitting application(s), failure to do so may result in disqualification.

Applicants must provide a valid email address in order to receive notification of eligibility.

Veterans Preference: Veterans Preference is awarded in accordance with Florida State Statute 295.07. If veteran's preference is being claimed, it must be indicated on the application form and proper documentation, including all forms DD-214 (Member 4) and the applicable FDVA- Veteran's Preference Certification Form(s) in accordance with rule 55A-7.013 - Documentation of Preference Claim, must be submitted with the employment application.

FDVA Certification Forms: Please complete the applicable Veterans' Preference Certification Form(s). Form(s) must be uploaded with your employment application along with acceptable proof of veterans' preference.

Selection Preference for City Residents: In accordance with APM 2-02, applicants for classified positions who are City of Miami residents and new hires will receive preference in selection from interview ranking bands provided that any two (2) of the following documents are submitted with the employment application and again at time of interview:

A. Utility bill dated within 60 days of the date of submission
B. Valid Florida Driver License or State-issued I.D.
C. Property Tax Statement dated within 1 year of the date of submission
D. Properly executed valid lease agreement
E. Homestead Exemption dated within 1 year of the date of submission
F. Motor Vehicle Registration dated within 90 days of the date of submission
G. Official school records or transcripts, dated within 90 days of the date of submission
H. W-2 (or 1099) Tax Form dated within 1 year of the date of submission

City of Miami residents are granted selection preference over non-City of Miami residents within the same ranking band resulting from an interview process. 

Selection Preference: Selection preference within the same ranking band resulting from an interview process will be granted in the following order: 1) preference eligible veterans, 2) active City of Miami employees, 3) City of Miami residents, 4) all others.
 
OPEN/NON-COMPETITIVE