Marketing Associate- YMCA of Northern Utah
The Marketing Associate collaborates with the Marketing and Communications Directors and other departments to bring the Y brand vision to life through creative, innovative campaigns that drive revenue and build awareness. Following Y-USA brand guidelines, the marketing manager designer designs print, digital, and video collateral for the entire organization and guides the effort to visually represent the Y as a leading non-profit.
RESPONSIBILITIES OF A MARKETING ASSOCIATE:
- Design, produce and distribute marketing materials and program information (day-to-day graphics for flyers, invitations, billboards, advertisements, and social media) to promote YMCA programs in accordance with a marketing plan and YMCA brand strategy and style guidelines.
- Work with Director of Marketing to conceptualize and develop marketing campaigns.
- Monitor brand compliance in all print, digital and video communications.
- Proofs and approves any staff-created flyers or collateral.
- Manage multiple, varied projects with complex timelines and production schedules.
- Provide and enforces quality control standards for art file management, pre-press processes and project archiving.
- May perform proofreading and copywriting/editing of YMCA materials.
- Work within well-established brand guidelines ensuring fidelity, look and feel, as well as creative ways to share the message. Work to ensure that all demographics are represented.
- Manage social media accounts. Post social media ads to specialized markets, track performance, and adjusts when necessary. Post programs photos following the marketing calendar.
*This is not an exhaustive list of job duties. Other duties, responsibilities and activities may be assigned.
REQUIREMENTS TO BE A MARKETING ASSOCIATE
- At minimum, degree preferred or equivalent experience in marketing, communications, or graphic design.
- Proficient in Adobe Suite, Google Analytics, SEO.
- Proficient in Microsoft Word and PowerPoint.
- Excellent oral and written communication skills. Detail oriented with problem solving skills.
- Demonstrated experience setting and managing priorities.
- Demonstrates an active willingness to learn and grow; accepts constructive criticism; works cooperatively as a team member.
- Ability to pass and obtain FBI Background check and fingerprint clearance.
FULL TIME BENEFITS:
- Free Childcare programming
- Employee & Employer Retirement Contribution Options
- Professional Development Assistance
- Health Benefits including Medical, Dental, and Vision
- Paid Vacation
- 12% Funded Employer Retirement Plan (Once Eligible)
OUR YMCA CULTURE:
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.
This job announcement is not intended to be inclusive of all functions, responsibilities and qualifications associated with the position, however, representative of the essential job functions and typical criteria considered necessary to successfully perform the position.