Product Marketing Specialist
At Kaseya, our world class Product Marketers design compelling content that drives engagement and results in sales. They develop influential product messaging and positioning for go-to-market programs, campaigns, events, and sales enablement material that align with pricing and packaging strategies.
Our Product Marketers work closely with Kaseya leadership, product managers, demand generation, and sales teams to drive new customer acquisition, cross sells, and renewals. The Product Marketing Specialist for Kaseya is responsible for:
- Working with the product management team to define positioning, messaging, pricing and packaging for assigned segments, sales motions, and product line(s)
- Working with the product management team to assess the competitive environment, creating optimal messaging for positioning within it, and then translating that messaging into supporting assets
- Working closely with demand generation to build and implement a strategic marketing plan to drive qualified leads to the sales teams
- Driving the development of thought leadership content (white papers, eBooks, surveys, blogs)
- Supporting the development of campaign assets (emails, website, infographics, checklists, interactive content, videos, webinars, etc.)
- Product Content (product briefs, demo and explainer videos, product webpages, case studies, etc.)
- Developing sales tools and enablement material
- Owning product launches to drive awareness and interest in Kaseya’s market-leading technology and security posture
- Developing the campaign strategy with demand gen and working with the content team to execute high quality lead generation and nurture campaigns
- Owning the customer journey and assessing the touch point process to optimize key components of a technical B2B sale, such as demos and trials
- Analyzing data to continually improve lead generation and conversion rates
The Product Marketing Specialist for Kaseya will focus on developing pitch-perfect product content and global demand generation campaigns for the company’s market-leading IT solutions specifically targeting Managed Service Providers (MSPs), and IT leaders at SMB companies. The key to success in this role is having a deep understanding of the challenges and needs of IT leaders, grabbing their attention with compelling content, and then developing effective nurture programs to ensure they move through the sales process and result in a new customer sale. Having an equally creative and data-driven approach to product marketing is essential for this role.
Qualifications
- 1+ years’ experience in marketing
- 1-3+ years’ experience in the IT industry, Nice to have
- Domain experience in IT management software preferred
- Able to travel up to 20%
- BS Degree in Business or Technical field (MBA preferred)