Digital Marketing and Communications Specialist

Napa Valley College is seeking a Digital Marketing and Communications Specialist in the Office of Public Affairs and Communications. Public Affairs and Communications creates awareness and shares the story of Napa Valley College and its impact on the community. The team develops and executes strategic marketing communications campaigns, implements the district's governmental relations; and serves the college community by offering publicity, promotion, advertising, social media, marketing and branding support. The office also acts as a resource before, during and after emergency situations by providing guidelines and information to help manage crisis situations. 

 

The incumbent in this position will be assisting the Director of Public Affairs and Communications in advancing the shared educational missions of the District through promotion and resource development; supporting marketing and communications strategies through the development and delivery of content across the District’s digital and social media platforms; coordinating social media for the District; and assisting with the coordination and execution of District events and operations within the compliance and contractual obligations of the Public Affairs and Communications department. 

 

This job reports to the Director, Public Affairs and Communications.

 

This is a full-time, 12-months-per-year, classified position. The salary has an appropriate placement on range 15 of the current Classified Salary Schedule. The starting salary range is $4,311 to $4,991/month, with future steps up to $6,067/month. Placement is made based on experience. The college offers a fringe benefit package including medical, dental, vision, disability and life insurance, employee assistance program, and public employee retirement system membership. The district benefit allotment is prorated for less-than-full time employees.

DUTIES AND RESPONSIBILITIES

JOB REQUIREMENTS

SKILLS are required to perform multiple, technical tasks with a potential need to upgrade skills in order to meet changing job conditions. Specific skill based competencies required to satisfactorily perform the functions of the job include: utilizing various desktop publishing and graphics programs; maintaining and modifying web pages and sites; working in campus network and mainframe applications; using in-depth knowledge of word processing, spread sheet, and database programs, electronic mail, and the Internet.

 

KNOWLEDGE is required to perform basic math, including calculations using fractions, percentages, and/or ratios; read technical information, compose a variety of documents, and/or facilitate group discussions; and solve practical problems. Specific knowledge based competencies required to satisfactorily perform the functions of the job include: principles, practices and techniques of publications, marketing, and communications, including social media, web, and special events; website and marketing analytics tools; best practices in charitable giving and recordkeeping; web design and development; database software; safe work practices; and event planning.

 

ABILITY is required to schedule activities, meetings, and/or events; gather, collate, and/or classify data; and use job-related equipment. Flexibility is required to work with others in a wide variety of circumstances; analyze data utilizing defined but different processes; and operate equipment using standardized methods. Ability is also required to work with a diversity of individuals and/or groups; work with a variety of data; and utilize job-related equipment. Problem solving is required to identify issues and create action plans. Problem solving with data frequently requires independent interpretation of guidelines; and problem solving with equipment is limited to moderate. Specific ability based competencies required to satisfactorily perform the functions of the job include: following directions and abiding by set timelines; organizing, communicating, and operating with others in an efficient and positive office environment; providing a high level of professional communication skills across diverse spectrum; establishing and maintaining respectful and cooperative work relationships with faculty, staff, students, and the general public; and demonstrated sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic background of community college students, faculty, and staff.

 

Responsibilities include: working under limited supervision following standardized practices and/or methods; leading, guiding, and/or coordinating others; operating within a defined budget. Utilization of resources from other work units is often required to perform the job's functions. There is a continual opportunity to impact the organization’s services.

 

The usual and customary methods of performing the job's functions require the following physical demands: some lifting, carrying, pushing, and/or pulling, and significant fine finger dexterity. Generally the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean and healthy environment.

 

Three (3) years of job related experience.

 

Associate degree

 

Five (5) years of job related experience.

 

Valid CA Driver’s License & Evidence of Insurability

                                            

Maintains Certificates and/or Licenses

Criminal Background Clearance

Tuberculosis Clearance

Title 8, USC, Section 1324-A requires verification of eligibility for employment in the United States.