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Social Media Manager

Job Title: Social Media Manager, C3

Reports To: SVP of Brand & Marketing Strategy

Location: Miami

Job Type: Full Time, In Office

sbe conceptualizes and develops innovative concepts that invite you to indulge in the extraordinary. As the global leader in “lifestyle hospitality,” we redefine the hospitality experience through innovation and collaboration. We ELEVATE THE EXTRAORDINARY.

A pioneering icon in lifestyle hospitality, sbe has become an international brand. As a multiplatform hospitality and nightlife company founded by Sam Nazarian, we create innovative concepts and award-winning experiences. As incubators and operators, we develop globally acclaimed culinary brands, critically acclaimed restaurants, lounges, and nightclubs. What unites them is a continued commitment to innovation, and service, delivering an unparalleled experience that exceeds the highest of expectations and sets new industry standards. sbe conceptualizes and develops innovative concepts that invite you to INDULGE IN THE EXTRAORDINARY.

In February 2020, Sam launched C3 (Creating Culinary Communities), in partnership with Accor and Simon Property Group. Additional investors include Brookfield Global Asset Management, REEF Technology and participation from Egon Durban and Greg Mondre, Managing Partners and Co-CEOs of Silver Lake Partners, along with Dean Adler, Co-Founder of real estate investment firm Lubert-Adler. Sam’s vision for C3 is to re-imagine the food industry by introducing the world to a revolutionary way to approach food halls, ghost kitchens and mobile delivery via world-class culinary talent and technology. The first company of its kind, C3 is now the world’s fastest growing global food tech platform centered on digital kitchens and IP.

The Social Media Manager will be responsible for executing the day-to-day social media and content creation needs for the brands that sit under C3. Tasks may include but are not limited to daily content coordination and creation, creation and management of social media accounts, conducting photo and video shoots, and other support activities for the C3 marketing department.

Discover the C3 and Citizens websites linked.

Responsibilities
  • Manage organic social posts
  • Ensure highest standards of community management
  • Develop and maintain content calendar that is aligned with our brand and engaging
  • Respond to all comments everywhere with energy and gusto
  • Actively build engagement with our followers
  • Extend our profile by finding, following, and engaging with the right people
  • Pursue and organize contests, giveaways, and others social growth efforts when appropriate
  • Work proactively to frame the social discussion
  • Find the right spaces online to insert ourselves into the conversation
  • Develop and implement growth strategies
  • Create quick-turn quality content
  • Conduct competitive social media research
  • Conduct weekly social media analysis
  • Responsible for the social media strategy and content creation for the venues, inclusive of Facebook & Instagram strategies, possibility of collaborating with a social agency
  • Identify and build effective relations with strategic partners from the local and regional private and public sectors
  • Identify events, promotions, and partners from the commercial sector to help raise the awareness of the brand and drive new revenue streams
  • Attend events as needed to provide marketing support, on weekends as needed
  • Develop influencer program and host events to support initiatives
  • Collaborate with brand chefs and culinary team on content creation needs
  • Coordinate with local teams to gather programming to be shared on brand channels
  • Create marketing and communication campaigns to proactively promote and position the brands as the most crave worthy using a strategic mix of paid, owned and earned media tactics
  • Set up and manage paid social/ads
What’s In It For You
  • Lots of opportunity to progress and grow within the sbe family
  • Great healthcare, competitive salary, and some nice extra perks across the sbe family of brands!
  • Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
  • The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture