2542 Communications Specialist, Senior
Make a diﬀerence in the community you live in! As a Community Builder—an employee with the City of Gainesville— you will have a direct hand in building and improving your community and making a visible impact on the lives of your neighbors. Working for local government is more than a job, it’s a chance to contribute to community success and to help enhance the Gainesville way of life.
This is professional work promoting and educating consumers about the products and services offered by the utilities.
Positions allocated to this classification report to a designated supervisor and work under general supervision. Work in this class is distinguished from other classes by its minimal supervisory responsibility, its emphasis on internal and external communications, and its latitude for independent judgment.
ESSENTIAL JOB FUNCTIONS
Depending on the area of assignment:
Develops and implements communication plans to help support both short and long range objectives for the utilities.
Assists in development of plans to support specific communication objectives, and monitors and measures progress toward goals. Updates as necessary.
Provides support for City/GRU initiatives and events as needed.
Identifies prospective new customers and needs for new and emerging services and identifies opportunities that enhance intermediate and long-term communication and marketing position.
Works closely with communication staff as well as other City/GRU departments to coordinate communication objectives. Develops communication materials across multiple platforms for various target audiences. These platforms can include, but are not limited to, interactive, mass, target, broadcast media, websites, special events, and trade shows.
Plans, assigns, coordinates, supervises and evaluates the work of support staff, student interns and volunteers.
Assists in coordination of volunteer efforts that help achieve GRU objectives.
Serves as GRU’s assistant public information officer, spokesperson and/or media liaison during emergencies and non-emergencies.
Develops information pieces for, and maintains relationships with, a variety of target audiences including but not limited to, employees, the financial community, professional and industry associations, customers, general public and the news media.
Designs and implements or obtains customer research to evaluate and quantify results, then adjusts strategies to meet the changing conditions.
Makes recommendations to management regarding strategies that will help GRU meet communication objectives.
Assists in development of the department’s annual budget.
Participates in industry and professional organizations and associations.
Works closely with utilities sales team to meet sales objectives.
Manages content on utilities customer-facing and internal websites, including general page maintenance and new projects.
Creates literature and other forms of communication for utilities.
Creates promotional materials, both print and electronic.
Works with advertisers and advertising agencies for timely and useable ad submissions.
Copyedits, proofreads and revises communication materials.
Creates and distributes press releases, media advisories, case studies, white papers, executive biographies, social media content and speaking proposals.
Participates in departmental media on-call schedule on a monthly basis or as needed.
Facilitates internal meetings at the executive level.
Promotes products and services through public relations initiatives.
Researches media coverage and industry trends.
Develops fresh story ideas.
Conducts extensive media outreach.
Prepares briefing materials.
Coordinates scheduling and logistics.
Coordinates conferences, trade shows and press interviews.
Prepares agendas and conducts research.
Identifies, develops and executes communication strategies for key media contacts and customer references.
Produces image and video content for internal and external audiences.
Attends work on a continuous and regular basis.
NON-ESSENTIAL JOB FUNCTIONS
May act in absence of supervisor.
Performs other related duties as assigned.
EDUCATION AND EXPERIENCE
Bachelor degree from an accredited college or university with major course work in English, marketing, public relations, advertising, journalism or communications, or related field, and four (4) years of experience in communications, public relations, journalism or other related work activities promoting corporate communications; or an equivalent combination of education and experience that provides the required knowledge, skills and abilities.
CERTIFICATIONS OR LICENSES
A valid United States Driver License is required at time of appointment. A valid Florida Driver License required within thirty (30) days of appointment.