Senior Analyst, CRM (Hybrid)
Job Description
We are currently seeking a Senior Analyst, CRM! The Senior Analyst, CRM supports company objectives by providing analysis and analytic consultation for direct mail and email campaigns; this includes design and backend analytics and interpretation of findings to make data-based recommendations aligned with company and marketing goals. This position requires the ability to assess and evaluate the performance of calls to action on the carnival.com website as driven by direct mail, email and other campaigns. The senior analyst, CRM, in addition to generating insights and test designs is responsible for collating and developing best practices for CRM marketing. And where applicable, the senior analyst, CRM, should have awareness of company key performance indicators (KPIs) and integrate them in report narratives for further perspective. This role also provides mentorship for other team analysts.
Essential Functions:
Campaign Insight and Optimization
- Monitor and analyze campaign results across channels to understand the effectiveness of strategies and tactics for optimization – this includes ability to assess website actions and performance.
- Provide regular cadence of reporting with insights and recommendations for improving campaign performance.
- Perform data visualization to illustrate trends and data relationships.
- Collaborate to brainstorm and ideate campaign optimization tactics to drive effective response.
Campaign Testing
- Partner with stakeholders to develop direct mail and email testing strategies and tactics; including all elements (i.e., creative, copy, segmentation, personalization, product, subject lines and messaging).
- Develop and manage weekly, monthly and quarterly reports that highlight key insights and strategic learnings.
Business Intelligence
- Training and coaching stakeholders and team members in the full use of relevant business intelligence tools and dashboards to maximize use and knowledge sharing.
- Develop ongoing efficiencies in how metrics are defined, tabulated and analyzed.
Minimum Qualifications:
- Bachelor's Degree in Marketing, Statistics, Finance, Information Management or Business/Marketing related fields.
- Minimum 3-5 years of experience in the analysis and performance measurement of direct and email campaigns.
- 3 to 5 years hands-on, practical experience with SAS or SQL, including and not limited to SAS Macro programming, Proc SQL and SAS and Tableau. Google Analytics 360. Solid understanding of foundational and advanced statistical methods is required. Proficient with Microsoft Office with advanced Excel ad PowerPoint skills
- Strong analytical and statistical skills and proven experience managing large data sets, performing statistical analyses and testing. Proprietary data warehouse mining and analytics. Strong communication skills. Superior attention to detail and organizational skills.
About Us
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
Benefits as a member of Carnival's Team:
- A comprehensive benefit program which includes medical, dental and vision plans
- Additional programs include company paid term life insurance and disability coverage and a 401(k) plan that includes a company match
- Employee Stock Purchase plan
- Paid vacation and sick time
- Cruise benefits
- An on-site fully accredited preschool educational program located at our Doral campus
- An on-site Wellness Center and Health clinic at our Doral campus
To view a copy of Carnival's FMLA, EEO and EPPA posters please visit: (click or copy and paste link into your browser)