Social Media Producer
About the Metropolitan Museum of Art
The Metropolitan Museum of Art collects, studies, conserves, and presents significant works of art across all times and cultures in order to connect people to creativity, knowledge, and ideas.
The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenue and The Met Cloisters. Since it was founded in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. Every day, art comes alive in the Museum's galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and across cultures.
GENERAL STATEMENT OF RESPONSIBILITIES & DUTIES:
The Met welcomes more than 7 million visitors annually to its galleries and reaches many more online and through social media, with more than 10 million followers across its social channels. The Met’s world-renowned social media presence is an integral part of the Museum and its mission to build an inclusive and welcoming community of art-lovers. Through our vast reach, we aim to educate, inspire, and connect a wide international audience to The Met’s collection and programs, whether followers live down the street or across the globe. With this in mind, we are seeking a Social Media Producer who shares this vision and is ready to help drive it forward.
The Social Media Producer will support the creation, publication, monitoring, and management of the Museum’s social media content on Facebook, Twitter, Instagram, TikTok, WeChat, Pinterest, and other channels as needed. The purpose of this role is to showcase the breadth and depth of the Museum’s collection, programs, and activities and enhance visitor engagement. The incoming Social Media Producer will work with stakeholders in and outside of the Museum to create immersive and innovative experiences for our daily social media community of several million users worldwide.
Duties will include the day-to-day publication and scheduling of content, monitoring of comments, image work, and proofreading.
PRIMARY RESPONSIBILITIES & DUTIES:
- Research, write, create, and schedule content across all social platforms
- Contribute to social media strategy and overview for campaigns, exhibitions, and other marketing initiatives
- Analyze social media metrics and generate reports to establish benchmarks and inform strategy
- Monitor and respond to social media channel comments
- Research, cultivate, and manage creator/influencer relationships and events
- Produce, design, and edit short-form content and video for TikTok and Instagram Stories and Reels
- Stay up to date on social media trends
- Supervise interns
- Manage special projects and take on other duties as assigned
REQUIREMENTS & QUALIFICATIONS:
Fully vaccinated with an FDA or WHO authorized vaccine (or approved for an exemption as a reasonable accommodation due to a disability, sincerely held religious belief, or pregnancy, or because you are a victim of domestic violence, stalking, or sex offenses).
Experience and Skills:
- 3-5 years of experience in social media, preferably in the museum/cultural field
- Excellent writing, copy editing, and proofreading abilities
- Strong research skills
- Commitment to approaching all projects through a DEIA lens
- Experience producing and editing short-form video for Instagram Reels and/or TikTok
- Experience with Photoshop, Facebook Creator Studio, Twitter Analytics, Tailwind, and other social media planning and reporting platforms
- Experience using Sprout Social a plus
- Familiarity with cultivating creator/influencer relationships and programs
- Excellent communication and interpersonal skills
- Excellent organizational skills and attention to detail
- Creativity, flexibility, and a sense of humor
Knowledge and Education:
- Bachelor’s degree or equivalent
- Deep understanding of social media platforms and trends
- Interest in emerging social media products/tools
- Knowledge of and interest in art history
The Metropolitan Museum of Art provides equal opportunity to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, national origin, ancestry, age, mental or physical disability, pregnancy, alienage or citizenship status, marital status or domestic partner status, genetic information, genetic predisposition or carrier status, gender identity, HIV status, military status and any other category protected by law in all employment decisions, including but not limited to recruitment, hiring, compensation, training and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, lay-off and termination, and all other terms and conditions of employment.