Senior Integrated Marketing Specialist, U.S. Retail Marketing

The Role

We’ll trust you to:

• Contribute to development and execution of integrated marketing campaigns for US Retail markets and clients, driving the marketing of Lord Abbett products to financial advisors
• Oversee the execution of email marketing initiatives, including briefing, creative review, QA, segmentation, deployment, tracking and optimization
• Serve as marketing point-of-contact for Sales teams and respond to requests from the field to develop marketing emails
• Contribute to lead generation and nurturing, working closely with Sales and Data teams to maximize effectiveness of lead scoring and sharing
• Collaborate with Product, Investment and Sales team members to inform new and updated content and experiences, including presentations, sales pieces and campaign landing pages
• Collaborate with Data & Analytics team members to measure, analyze and optimize marketing efforts and drive business growth
• Lead content development and drive promotional efforts for webinars from start to finish, including developing presentations with portfolio managers, maximizing attendance, sharing leads with sales desk and measuring impact
• Throughout the year, present campaign results to and collaborate with Sales leaders to inform and validate the marketing strategy and demonstrate the value marketing delivers
• Seek to deeply understand key audience segments and research audience needs in order to improve effectiveness of marketing
• Work closely with Head of Retail Marketing to lead marketing efforts for specific segments, financial firms and/or products
• Work closely with Head of Retail Marketing, team members and cross-functional leaders to develop, socialize and execute annual marketing plans

You'll need to have:

• BA/BS degree required
• 3+ years relevant experience in marketing or selling financial products to financial advisors
• Excellent organizational skills and the ability to manage multiple marketing initiatives
• Understanding of the needs of financial advisors and distinctions between firms and segments among advisors
• Demonstrated success and growth as an integrated marketer
• Active interest in new and emerging trends in multi-channel marketing
• Strong presentation skills
• Hands-on email marketing experience, preferably with Salesforce Marketing Cloud (ExactTarget)
• Ability to do basic work in Adobe Photoshop, Illustrator and InDesign
• Experience with writing short-form marketing content (email, landing pages)
• Strong written and verbal communication skills
• Proficiency with Microsoft Excel, Word & PowerPoint
• Experience with Adobe Creative Suite and Adobe Experience Manager (AEM)
• Working knowledge of HTML
• Series 7 license and/or willingness to acquire

• Team oriented
• Able to work autonomously and collaboratively
• Strong organizational skills
• Good communicator
• Detail oriented
• Receptive to feedback
• Strategic thinker
• Creative, adaptive, problem-solver
• Ability to deliver consistently
• Self-motivated
• Strong work ethic
• Excellent project and time management skills
• Common sense, intuition, curiosity
• Willing to help others
• Good sense of humor