Integrated Marketing Specialist, U.S. Retail Marketing
The Role
We're looking for the following attributes:
We’ll trust you to:
- Contribute to development and execution of integrated marketing campaigns for US Retail markets and clients, driving the marketing of Lord Abbett products to financial advisors
- Oversee the execution of email marketing initiatives, including briefing, creative review, QA, segmentation, opt-in, deployment, tracking and optimization
- Serve as marketing point-of-contact for Sales teams and respond to requests from the field to develop marketing emails in collaboration with the Product Content Director and Sales
- Contribute to lead generation and nurturing, working closely with Sales and Data teams to maximize effectiveness of lead scoring and sharing
- Collaborate with Product, Investment and Sales team members to inform new and updated content and experiences, including presentations, sales pieces and campaign landing pages
- Collaborate with Data & Analytics team members to measure, analyze and optimize marketing efforts and drive business growth
- Lead content development and drive promotional efforts for webinars from start to finish, including developing presentations with portfolio managers, maximizing attendance, sharing leads with sales desk and measuring impact
- Present campaign results to and collaborate with Sales leaders to inform and validate the marketing strategy and demonstrate the value marketing delivers
- Seek to deeply understand key audience segments and research audience needs in order to improve effectiveness of marketing
- Work closely with Head of Retail Marketing to lead marketing efforts for specific segments, financial firms and/or products
You'll need to have:
- BA/BS degree required
- 0-2 years relevant experience in marketing or selling financial products to financial advisors
- Excellent organizational skills and the ability to manage multiple marketing initiatives
- Understanding of the needs of financial advisors and distinctions between firms and segments among advisors
- Demonstrated experience as an integrated marketer
- Active interest in new and emerging trends in multi-channel marketing
- Strong presentation skills
- Hands-on email marketing experience, preferably with Salesforce Marketing Cloud (ExactTarget)
- Ability to do basic work in Adobe Photoshop, Illustrator and InDesign
- Experience with writing short-form marketing content (email, landing pages)
- Strong written and verbal communication skills
- Proficiency with Microsoft Excel, Word & PowerPoint
- Experience with Adobe Creative Suite and Adobe Experience Manager (AEM)
- Working knowledge of HTML
- Series 7 license and/or willingness to acquire
Why Lord Abbett?
Lord Abbett is a leading asset manager serving clients worldwide. Our purpose—securing a sustainable future for our clients, our people, and our world—fuels everything we do. Inspired by our “dream big, work hard, have fun” principle, our people thrive in our vibrant culture and deliver lasting impact to our clients and communities. We are honored to have earned recognition as one of the Best Places to Work in Money Management by Pensions & Investments and scored 100% on the Human Rights Campaign’s Corporate Equality Index, a measure of LGBTQ+ workplace equality.