Marketing Coordinator
Position Summary:
This position is responsible for conducting market research to understand customer needs and trends as well as competitive intelligence. Generate documentation to be used by engineering for new product development and current product updates. Support business development team with emerging market information for focused sales efforts. Aid with brand management including coordination with advertising agency and other ITW branded product lines.
Responsibilities:
- Create working database for current total market trends and opportunities
- Conduct customer research to understand needs, trends, and buying habits through field observation and interviews
- Development of competitive information to identify primary competitors. Identify their strengths, weaknesses, market share, and current strategies.
- Create processes and conduct Market Segment Focus research to be used in development of new products and updates to current products
- Assist with marketing resources such as pricing information, graphics, advertising, and other related marketing materials
- Assist with product launch activities such as promotions, launch and post launch activities.
- Participate in developing marketing plans and budgets
- Assist in arrangements for all trade shows
Market/Customer Insight:
• Develop processes and systems that generate continuous market intelligence data from targeted end-user market segments. Identify unmet needs in the market; develop competitive insights; develop market-based segmentation (behavioral and needs-based); build a deep understanding of how our products and brands stack up vs. competition – all through external, quantifiable market research.
• Identify and understand operational and purchasing influences of all targeted segments, products, or services.
• Drive the analysis, conclusions, and strategic direction of market research findings, particularly in terms of end-user segmentation, channel and promotional strategies and channel insights.
• Make recommendations on strategic pricing (where should our target street prices be) relative to customer expectation, perceived value of our products/brands for the differentiation we provide, and relative to competitive levels.
Skills/Ability:
- Market research/intelligence
- Strong leadership ability
- Cross-functional relationship building
- Decision making & judgment
- Strong analytical skills
- Enthusiastic eager attitude
Qualifications:
- Proven track record of successful market research
- Customer focus and market segmentation
- Knowledge of marketing tools and tactics
- Project management
- Strong Communication and presentation skills
- Industry knowledge preferred
Education:
BS or BA degree In Sales or Marketing preferred
Experience:
Desire > 1-3 years of marketing research experience
Other Considerations:
Travel requirement: ~ 20%
Additional Information
All your information will be kept confidential according to EEO guidelines.
ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.