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Marketing Coordinator

Job Summary: Coordinates the day-to-day marketing and direct mail activities for the new home communities.

Duties and Responsibilities
  • Directing divisional graphic artist on the direction/message of marketing collateral.
  • Coordination of Realtor functions and community events.
  • Assist Sales Team in the creation of new marketing venues / ideas that will drive new traffic to their communities
  • Assist Sales Team in assessing marketing needs and helping to develop individual marketing plans.
  • Assists with special assignments as needed
  • Reviews, prioritize projects and Direct divisional graphic artist on the direction/message of marketing collateral, monitors project completion with graphic artist
  • Interviews new and existing media and signage vendors, and analyzes processes which are best suited for Company objectives. Obtains and analyzes price quotes, reviews and recommends courses of action
  • Strategize effective media plans and negotiate media contracts
  • Create & analyze marketing flowchart/job list
  • Buy media, traffic artwork and ensure successful delivery of ads (track tearsheets, reports, etc)
  • Analyze marketing budget and ensure monthly marketing expenditures are accurate
  • Analyze internet and sales center traffic.
  • Coordinates new model sales center set up with Corporate/signage company
  • Organizes new model/community grand openings events- Catering, entertainment, etc
  • Recommends and executes Grand Opening marketing plans.
  • Coordinates activities and acts as liaison between sales managers and vendors for furnishing and decorating model homes. 
  • Verifies all marketing invoices
  • Assesses and updates all community signage and sales center collateral.
  • Coordinates/updates all sales subscriptions/dues/awards with HBA
  • Coordinates with Ad Agency on special events (i.e HBA, Homearama, Bridalrama, etc)
  • Purchases promotional items and distributes to sales team for special events
  • Assist with special projects as requested and perform additional duties as required.  

Required Skills

Minimum Education Experience
4 year degree in Marketing or related field preferred coupled with 2-3 years experience. 

Skills and Abilities
  • Creative thinker and problem solver.
  • Self-motivated with persuasive, enthusiastic and customer-service oriented personality and good negotiation and organizational skills; detail-oriented aptitude.
  • Excellent verbal and written communication skills for high interaction with a variety of people inside and outside of organization.
  • Decisiveness and good judgment, problem-solving and analytical skills. 
 
M/I Homes offers a comprehensive benefits package, including medical, dental, vision, 401(k) profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.