Web Marketing Analyst (Remote)
This is a Remote Position
Summary:
- Reporting to the Director, Marketing Analytics, the Web Marketing Analyst will own the analytics responsible for driving the consumer experience and conversion rate optimization roadmap by deploying well thought out tests into market. Leveraging an abundance of data and a suite of activation tools, the Marketing Analyst will compile detailed hypotheses for testing, track the results of the tests, report out to the organization of the success/failure of each test, and iterate our designs to continually drive improvement in our conversion volume.
- The Marketing Analyst will be the catalyst for change in ensuring our content, messaging, and outreach strategies are optimized in the way that best engages prospective students, from before they land on the website to after graduation. The Marketing Analyst will leverage 1P and 3P data signals to optimize the consumer experience across each conversion gate they face.
- Must possess demonstrated ability to tell a story based on insights from marketing or customer data and skillfully present this story in a professional manner.
Responsibilities:
- Own the conversion rate optimization (CRO) testing strategy for internal Websites and Landing Pages.
- Align test cases across Paid Media channels and ensure tests are not disparate in nature but evolving on top of prior learnings.
- Analyze site conversion traffic and consumer navigation flows to refine testing strategy of Landing Page / Website traffic.
- Collaborate with UI/UX and Web Development teams to refine site based on opportunities identified.
- Collaborate with Graphic Design and Media Agency team to ensure content and copy aligns with the learnings from latest tests.
- Track the results of tests and present out analysis to the business with the objective of evangelizing an experimentation culture.
Education:
- Bachelor’s in Mathematics, Engineering, Economics, Marketing, Quantitative Psychology, Business, or similar required; Graduate degree preferred.
Experience:
- 2+ years of experience in digital marketing analytics.
- Basic SQL knowledge and capable of querying data from structured datasets.
- 2+ years of reporting results in Business Intelligence toolsets.
Skills:
- Proficient with analyzing web analytics data (Google Analytics, Adobe Analytics, Audience Studio, etc.).
- Experience in creating and deploying segments from Google Analytics data.
- Demonstrated experience presenting to and collaborating with cross-functional teams to drive analyses into market.
- Experience analyzing data from CRM/CDP platforms (Salesforce, Dynamics CRM, etc.) and querying data from SQL servers.
- Experience analyzing engagement results from ad platforms and proposing testing opportunities based on analysis (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.).
- Experience deploying A/B or multivariate tests in A/B testing toolsets (Google Optimize, Optimizely, VWO).
- Automating tracking results in reporting platforms (Power BI, Tableau, Datorama, etc.).