Marketing Automation Internship
Job Description:
HealthNET seeks a qualified intern to join our marketing team. HealthNET is a consulting firm in the healthcare information technology (IT) industry. Our marketing team targets healthcare IT leaders (for example, Chief Information Officers and Directors of IT at acute care hospitals) and seeks an intern who can participate in various facets of messaging and email marketing campaigns to those target audiences.
HealthNET uses Campaign Monitor (integrated with Salesforce) as its primary tool for email marketing automation. HealthNET also uses HubSpot occasionally, but HubSpot is not integrated with Salesforce. This intern should be prepared to work in a fast-paced team environment and will finish the internship having gained solid experience in multiple aspects of healthcare IT marketing.
Responsibilities:
- Design and build emails using Campaign Monitor (and occasionally HubSpot) for sales and marketing teams to send to target audiences
- Work with sales and marketing teams to refine emails as needed
- Design and build custom HTML Campaign Monitor email templates that enable sales team to easily create and send Campaign Monitor emails themselves
- Segment and maintain subscriber lists in Campaign Monitor (and occasionally HubSpot)
- Assist in marketing team’s opt-in efforts
- Other marketing email related duties as needed
Requirements, Skills, Knowledge, and Abilities:
- Current enrollment in marketing (or other related field) Bachelor of Science program
- Experience with email automation marketing tools (Campaign Monitor and HubSpot experience preferred)
- Proven HTML programming expertise
- Excellent verbal and written communication skills
- Self-starter who is driven and hard-working
- Ability to take direction, multi-task, and meet deadlines
- PowerPoint, Word, and Excel proficiency
- Current valid driver’s license
- Immediate availability
Benefits:
- Practical experience with healthcare IT industry messaging and marketing techniques
- Shadowing, mentoring, and training opportunities with successful marketing and sales professionals
- Flexible schedule for students
- Remote work
- Compensation available
Contact Estelle Tournas at etournas@healthnetconsulting.com to apply.