Digital Insights and Analytics Intern
Purpose:
The Digital Insights and Analytics analyst gathers, structures and analyses data from a variety of sources to provide insights on data trends and anomalies and to develop insights about digital customer engagement
Essential Functions:
- Support data mining, analytics, and reporting needs of the digital channel
- Use quantitative data to help measure the success of campaigns
- Use text analytics to understand customer satisfaction/experience
- Build and automate intuitive dashboards that help visualize and answer complex business problems and/or customer behavior