Marketing Intern
The Marketing Intern will be responsible for supporting existing marketing initiatives, assisting with
the administration of sales programs, and aiding in the development of new
strategic directions. This position will require a mix of creative, quantitative,
analytic and strategic skills, and will have broad exposure to multiple
marketing and business projects. A qualified candidate will demonstrate
excellent marketing skills, as well as comfort with scientific and technical
concepts.
The Marketing Intern for TissueTech will support marketing projects including:
• Participate in all phases of marketing initiatives including planning, preparation, development, deployment, implementation, support, and evaluation.
• Communicate and coordinate with the marketing team, field sales representatives, key opinion leaders, physician customers and support staff
• Assist in the creative execution of surgeon- and patient-focused marketing and education campaigns – including traditional and online media
• Maintain records of data pertaining to program adoption/penetration
• Perform analysis of sales data supporting current initiatives
• Research and analyze market data to help define new strategic directions
• Identify and analyze competitor marketing and sales material
• Communicate by both oral and written means relative to results, progress, and status of current projects.
• Performs other duties as assigned.
Learning Outcomes:
1) Project management: organization, planning, and execution
2) Healthcare marketing: exposure to tools and tactics
3) Customer segmentation: database building, qualitative segmentation of customers, value of segmented marketing efforts
4) Digital marketing: basics of social media marketing, e-commerce
Mentors:
1) Director of marketing
2) Digital marketing specialist