Social Media Marketing

Social Media, Marketing & Events Coordinator — Part-Time

The Muddy Root Kava Café
Location: Tampa Bay, FL — Tampa, Clearwater, downtown St. Petersburg, and Gulfport
Work arrangement: A combination of on-site event support and remote work

About The Muddy Root

The Muddy Root is a locally owned café business with four locations across Tampa Bay. We serve specialty coffee, matcha, and kava in welcoming spaces built around quality, consistency, and community.

We’re looking for a creative, organized, and personable coordinator to strengthen our online presence, promote our cafés, and bring people together through events and local partnerships.

About the Role

You’ll work directly with the owner and collaborate with our store managers, graphic designer, and dedicated photo and video contributor to plan and carry out marketing activities across our four locations.

Our photo and video contributor will capture original visual content. Your role will be to help guide content priorities, coordinate those assets, and turn them into engaging posts and campaigns.

This is a hands-on role for someone who enjoys connecting with people, organizing projects, and following ideas through to completion. You’ll build on our existing brand identity and help bring a consistent look and voice to our social media, promotions, and events.

Responsibilities

Social Media & Content Coordination

Develop and maintain a content calendar featuring our products, people, locations, specials, and events.

Work with our photo and video contributor to plan content needs, communicate creative briefs, and coordinate delivery.

Write captions, organize supplied assets, and schedule and publish content for Instagram, Facebook, and other relevant channels.

Make basic edits to supplied content as needed for different platforms.

Create promotional graphics and collaborate with our graphic designer to maintain brand consistency.

Monitor comments and messages, respond professionally, and refer customer concerns to the appropriate manager.

Keep event information and promotions accurate and up to date.

Events & Community Outreach

Help develop, organize, and promote events suited to each location.

Coordinate event details with store managers, hosts, performers, and community partners.

Provide on-site support for selected events.

Build relationships with nearby universities, student organizations, local businesses, and community groups.

Identify practical opportunities for collaborations and cross-promotions.

Planning & Results

Recommend marketing ideas that support café visits, repeat business, and event attendance.

Coordinate priorities and deadlines with the owner, store managers, and creative contributors.

Track content performance, event participation, and campaign results.

Provide brief updates on what’s working and where improvements could help.

What We’re Looking For

Strong writing, communication, and interpersonal skills.

A collaborative approach and the ability to receive feedback professionally.

Familiarity with social media publishing, content calendars, and platform best practices.

Familiarity with Canva or similar design tools; basic video editing skills are helpful.

Good organization, attention to detail, and reliable follow-through.

Comfort interacting with customers, staff, and community partners.

Ability to travel to our Tampa Bay locations for meetings and event support.

Availability for occasional evening or weekend events.

Experience in hospitality, campus organizations, marketing, or event coordination is helpful. We welcome students, recent graduates, and other applicants with relevant skills. Personal projects, coursework, and student organization experience can demonstrate your qualifications.

How to Apply

Please submit your résumé, a brief introduction explaining your interest in the role, and examples of your work. These may include social media accounts you’ve managed, content calendars, promotional graphics, campaigns, or events you’ve helped organize.

Tell us about your availability and your ability to attend meetings and support events at our Tampa Bay locations.