Google Ad Grants Specialist
Overview
FYAR is a nonprofit dedicated to empowering youth through music, arts, and workforce development. We have been awarded a Google Ad Grant, providing up to $10,000/month in free Google Search advertising, and are seeking a Google Ad Grants Specialist to maximize this resource, drive qualified traffic, and grow community engagement. This is a great opportunity to apply your digital marketing skills toward real impact for at-risk youth.
Key Responsibilities:
- Develop and manage Google Ad Grants campaigns in full compliance with nonprofit program requirements
- Conduct keyword research to identify high-intent, mission-aligned search terms
- Write and continuously refine compelling headlines and descriptions optimized for conversion
- Monitor and improve Quality Scores through landing page alignment and ad relevance
- Track and report on key metrics, including conversions, traffic quality, and campaign performance
- Implement A/B testing and ongoing optimization to improve results over time
- Collaborate with the FYAR team to align messaging with current programs and events
- Attend virtual check-ins and provide monthly performance reports and recommendations
What We're Looking For:
- Strong keyword research expertise and understanding of Quality Score factors
- Ability to interpret search intent and translate it into effective ad copy
- Experience improving conversion rates and hands-on knowledge of Google Ad Grants compliance requirements (5% CTR minimum, keyword restrictions, geo-targeting, conversion tracking)
- Proficiency with Google Ads, Google Analytics (GA4), Google Tag Manager, and Google Keyword Planner
- Ability to work independently, meet deadlines, and communicate progress clearly
Role Details:
- This is a volunteer/internship position (unpaid)
- 3-month minimum commitment
- Google Ads Search Certification preferred, but not required
- Remote — work from anywhere
What We’re Looking For:
- Strong keyword research expertise and understanding of Quality Score factors
- Ability to interpret search intent and translate it into effective ad copy
- Experience improving conversion rates and familiarity with Google Ad Grants compliance
- Ability to work independently, meet deadlines, and communicate progress clearly